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pbs.gov.au

pbs.gov.au had about 365.87K visits in September 2026, down 0.83% from August; the top source is search.

Home | Pharmaceutical Benefits Scheme (PBS)

Website traffic

How much traffic does pbs.gov.au get?

365.87K

-0.83%MoMEstimated monthly visits
789411.1K274.06K137.03K0
Global rank

126,432

Country rank · Australia

2,754

Category rank · Pharmacy

6

Average visit duration

01:49

Pages per visit

2.80

Bounce rate

40.02%

Search share

48.9%

Sources

Where does pbs.gov.au's traffic come from?

  • Search
    48.9%
  • Direct
    38.0%
  • Referrals
    6.9%
  • Social
    3.0%
  • Email
    1.9%
  • Generative AI
    1.3%
  • Display ads
    0.1%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit pbs.gov.au?

  • Australia
    86.2%
  • Singapore
    5.9%
  • Malaysia
    0.7%
  • Nepal
    0.7%
  • United States
    0.7%

See how pbs.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to pbs.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. pbsBRAND10.33K249.83K4%
  2. pbs onlineBRAND1.05K1.52K69%
  3. empagliflozin pbsBRAND890460194%
  4. modafinil650173.85K0%
  5. pbs drug report in victoriaBRAND450300150%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does pbs.gov.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
23.5 KiB
Hosting
ALLETTE-AS-AP · AS138498
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 124 days
Page and SEO
Title
Home | Pharmaceutical Benefits Scheme (PBS)
Description
Pharmaceutical Benefits Scheme (PBS)
Cross-origin redirect
No
Word count
219
Internal / external links
35 / 0
Language
en-au
H1 / H2
1 / 13
Images missing alt
0 / 7
OG / Twitter
OG · Twitter
Technology and tracking1 tracking
Technology clues
React
Tracking clues
Google Tag Manager
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
Not found
IPv6
No AAAA
CAA issuers
letsencrypt.org · digicert.com · comodoca.com · sectigo.com
Site verification TXT
Google
SOA
ns20.digicertdns.com
NS
ns23.digicertdns.net. · ns24.digicertdns.net. · ns25.digicertdns.net. · 3 more
MX
10 mps4.pbs.gov.au.
Hosting and networkAS138498
A
103.127.18.91
Hosting ASN
AS138498 · 103.127.18.0/24
Hosting organization
ALLETTE-AS-AP - Allette Systems (Australia) Pty Ltd
Hosting country
AU
BGP announcement
Yes
Reverse DNS
prod1.pbs.gov.au · pbs.gov.au
TLS
TLSv1.3 · Verified
Certificate issuer
Sectigo Public Server Authentication CA DV R36
Certificate remaining
124 days
Certificate SAN
DNS:*.pbs.gov.au · DNS:pbs.gov.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 5,828
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 162 B
security summary
Contact: mailto:security@allette.com.au · Expires: 2027-09-19T13:00:00.000Z · Preferred-Languages: en,fr,pt,es

Website information

Domain
pbs.gov.au
Registration status
Domain registered
Registrar
Department of Finance
Registry status
clientDeleteProhibited · serverRenewProhibited · clientUpdateProhibited

Similar sites

What sites are similar to pbs.gov.au?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.