Website traffic
How much traffic does payback.it get?
425.65K
-14.66%MoMEstimated monthly visits
538.67K359.11K179.56K0
Global rank
104,308
Country rank · Italy
2,513
Category rank · Financial Planning and Management
100
Average visit duration
01:48
Pages per visit
3.44
Bounce rate
30.07%
Domain age
17 years
Search share
17.5%
Sources
Where does payback.it's traffic come from?
- Direct62.4%
- Search17.5%
- Email10.2%
- Referrals5.0%
- Paid search2.2%
- Social1.6%
- Display ads0.8%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit payback.it?
- Italy99.0%
- United States0.4%
- United Kingdom0.3%
- France0.2%
- Japan0.1%
See how payback.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to payback.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- paybackBRAND11.68K267.83K4%
- amazon it1.43K135.97K1%
- store paybackBRAND710620115%
- paybBRAND3504.21K8%
- payback grandvisionBRAND330180183%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does payback.it show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 147.1 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 148 days
Page and SEO
- Final URL
- https://www.payback.it/
- Title
- PAYBACK: programma fedeltà multipartner per i tuoi acquisti
- Description
- Scopri la carta fedeltà PAYBACK! Accumula °Punti con le tue spese quotidiane e il tuo shopping online, ottieni fantastici premi e buoni sconto.
- Cross-origin redirect
- Yes
- Word count
- 1,035
- Internal / external links
- 117 / 7
- Canonical
- https://www.payback.it/
- Language
- it
- H1 / H2
- 1 / 11
- Images missing alt
- 38 / 76
Technology and tracking2 technologies
- Technology clues
- Bot protection · Consent manager
- External script hosts
- cdn.cookielaw.org · images.payback.it · google.com
- Social links
- facebook.com · instagram.com · youtube.com · linkedin.com
- Server
- nginx
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- CAA issuers
- digicert.com
- SOA
- doug.ns.cloudflare.com
- NS
- doug.ns.cloudflare.com. · ulla.ns.cloudflare.com.
- MX
- 10 mx.noris.de. · 10 mx.noris.net. · 42 fakemx.noris.net.
Hosting and networkAS19551
- A
- 45.60.20.82 · 45.60.14.82
- Hosting ASN
- AS19551 · 45.60.20.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert EV RSA CA G2
- Certificate remaining
- 148 days
- Certificate SAN
- DNS:payback.it · DNS:www.payback.it
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 833
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was payback.it registered?
- Domain
- payback.it
- Registration status
- Domain registered
- Registered
- 2009-05-25
- Domain age
- 17 years
- Registry status
- ok
Similar sites
What sites are similar to payback.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.