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pathward.com

pathward.com had about 128.98K visits in September 2026, down 25.54% from August; the top source is search.

Powering Financial Inclusion | Pathward

Traffic

128.98K

-25.54%MoMEstimated monthly visits
789215.6K143.73K71.87K0
Global rank

232,566

Country rank · United States

49,516

Category rank · Financial Planning and Management

294

Average visit duration

02:59

Pages per visit

4.47

Bounce rate

37.56%

Domain age

12 years

Search share

47.8%

Traffic sources

  • Search
    47.8%
  • Direct
    36.4%
  • Referrals
    7.4%
  • Generative AI
    2.7%
  • Display ads
    2.1%
  • Social
    1.8%
  • Email
    1.6%
  • Other
    0.1%
  • Paid search
    0.0%

Regions

  • United States
    84.9%
  • Canada
    2.2%
  • United Kingdom
    2.2%
  • India
    2.1%
  • Philippines
    2.0%

See how pathward.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. pathwardBRAND6.3K4.05K156%
  2. pathward naBRAND1.05K1.27K83%
  3. pathward bankBRAND600560107%
  4. pathward, n.a.BRAND450250180%
  5. pathward visa gift cardBRAND32035091%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
108.9 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 130 days
Page and SEOSchema 4
Title
Powering Financial Inclusion | Pathward
Description
Pathward powers financial inclusion for all and is committed to providing a path for people and businesses to reach the next stage of their financial journey.
Cross-origin redirect
Yes
Word count
556
Internal / external links
28 / 5
Canonical
https://www.pathward.com/
Language
en
H1 / H2
1 / 5
Images missing alt
0 / 12
Schema
BreadcrumbList · ListItem · WebPage · WebSite
OG / Twitter
OG
OG locale
us_EN
Technology and tracking1 tracking
Technology clues
jQuery · Bot protection
Tracking clues
Google Tag Manager
External script hosts
google.com · kit.fontawesome.com · assets.adobedtm.com
Social links
linkedin.com · youtube.com
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector1 · s1 · s2
Mail stack
Microsoft 365
IPv6
AAAA present
DNSSEC
DNSKEY · AD
Site verification TXT
Adobe · Apple · DocuSign · Google · Microsoft · OneTrust
SOA
a1-205.akam.net
NS
a2-67.akam.net. · a6-65.akam.net. · a7-66.akam.net. · 3 more
MX
10 pathward-com.mail.protection.outlook.com.
Hosting and networkAS20940
A
23.50.118.138 · 23.56.0.70 · 23.56.0.84
AAAA
2600:140b:6c00:7e::17c7:386c · 2600:140b:6c00:7e::17c7:386d
Hosting ASN
AS20940 · 23.50.118.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-50-118-138.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G3 TLS ECC SHA384 2020 CA1
Certificate remaining
130 days
Certificate SAN
DNS:*.pathward.com · DNS:pathward.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 237
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

Domain
pathward.com
Registration status
Domain registered
Registered
2014-04-16
Registrar
GoDaddy.com, LLC
Expires
2028-04-16
Domain age
12 years
DNSSEC
Yes
Registry status
client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.