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passports.govt.nz

passports.govt.nz had about 212.89K visits in September 2026, down 8.54% from August; most traffic is search.

Lost and stolen form | New Zealand Passports

Website traffic

How much traffic does passports.govt.nz get?

212.89K

-8.54%MoMEstimated monthly visits
789265.31K176.88K88.44K0
Global rank

203,873

Country rank · New Zealand

1,117

Category rank · Law and Government

3

Average visit duration

02:27

Pages per visit

2.57

Bounce rate

41.66%

Domain age

29 years

Search share

52.7%

Sources

Where does passports.govt.nz's traffic come from?

  • Search
    52.7%
  • Direct
    26.3%
  • Referrals
    15.9%
  • Email
    2.9%
  • Social
    1.3%
  • Generative AI
    0.9%
  • Display ads
    0.1%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit passports.govt.nz?

  • New Zealand
    69.6%
  • United States
    8.9%
  • Australia
    7.1%
  • United Kingdom
    6.2%
  • Canada
    2.6%

See how passports.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to passports.govt.nz?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. passportBRAND8.76K430.5K2%
  2. nz passport6.53K5.96K110%
  3. nz passport application4.48K3.39K132%
  4. passport renewal nzBRAND2.57K2.61K99%
  5. nz passport renewalBRAND2.55K3.69K69%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does passports.govt.nz show publicly?

Partially available
  • Email authentication
  • Hosting ASN
  • DNSSEC
Hosting
SQUIZ-AS-AP · AS55532
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 75 days
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
IPv6
No AAAA
DNSSEC
DNSKEY · AD
Site verification TXT
Google
SOA
ns1.digital.govt.nz
NS
ns1.digital.govt.nz. · ns2.digital.govt.nz. · ns3.digital.govt.nz. · 2 more
MX
10 mta.xtra.co.nz.
Hosting and networkAS55532
A
43.245.41.228
Hosting ASN
AS55532 · 43.245.41.0/24
Hosting organization
SQUIZ-AS-AP - Squiz Pty Ltd
Hosting country
AU
BGP announcement
Yes
Reverse DNS
228.41.245.43.in-addr.arpa
TLS
TLSv1.3 · Verified
Certificate issuer
YE2
Certificate remaining
75 days
Certificate SAN
DNS:passports.govt.nz

Website information

When was passports.govt.nz registered?

Domain
passports.govt.nz
Registration status
Domain registered
Registered
1997-05-27
Registrar
Public Service Commission
Domain age
29 years
Registry status
ok

Similar sites

What sites are similar to passports.govt.nz?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →