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passports.gov.au

passports.gov.au had about 1.51M visits in September 2026, up 1.21% from August; most traffic is search.

Delivery or passport collection | Australian Passport Office

Website traffic

How much traffic does passports.gov.au get?

1.51M

+1.21%MoMEstimated monthly visits
7891.64M1.09M547.13K0
Global rank

22,118

Country rank · Australia

399

Category rank · Government

19

Average visit duration

10:57

Pages per visit

9.86

Bounce rate

30.68%

Search share

65.0%

Sources

Where does passports.gov.au's traffic come from?

  • Search
    65.0%
  • Direct
    19.6%
  • Referrals
    5.0%
  • Email
    4.6%
  • Social
    4.3%
  • Generative AI
    1.5%
  • Display ads
    0.1%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit passports.gov.au?

  • Australia
    91.0%
  • United Kingdom
    2.4%
  • United States
    1.6%
  • Thailand
    0.7%
  • Canada
    0.4%

See how passports.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to passports.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. passport applicationBRAND32.01K134.54K24%
  2. passport renewalBRAND29.38K264.41K11%
  3. australian passportBRAND18.38K16.97K108%
  4. passportBRAND12.94K430.5K3%
  5. australian passport applicationBRAND10.75K7.72K139%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does passports.gov.au show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 47 days
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
selector1
IPv6
No AAAA
Site verification TXT
Google
SOA
jeremy.ns.cloudflare.com
NS
jeremy.ns.cloudflare.com. · rosa.ns.cloudflare.com.
MX
10 mx0.dfat.gov.au. · 15 mx1.dfat.gov.au. · 25 mail1.service.whispir.com. · 1 more
Hosting and networkAS16509
A
13.236.242.190 · 54.206.239.18 · 54.252.75.26
Hosting ASN
AS16509 · 13.236.0.0/14
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-13-236-242-190.ap-southeast-2.compute.amazonaws.com
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
47 days
Certificate SAN
DNS:passports.gov.au

Website information

Domain
passports.gov.au
Registration status
Domain registered
Registrar
Department of Finance
Registry status
clientDeleteProhibited · serverDeleteProhibited · serverRenewProhibited · clientUpdateProhibited

Similar sites

What sites are similar to passports.gov.au?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.