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pacificlife.com

pacificlife.com had about 407.92K visits in September 2026, up 0.32% from August; most traffic is direct.

Life Insurance, Retirement Income, Employee Benefits

Website traffic

How much traffic does pacificlife.com get?

407.92K

+0.32%MoMEstimated monthly visits
789514.57K343.05K171.52K0
Global rank

79,403

Country rank · United States

15,912

Category rank · Insurance

217

Average visit duration

04:26

Pages per visit

7.18

Bounce rate

23.83%

Domain age

30 years

Search share

24.8%

Sources

Where does pacificlife.com's traffic come from?

  • Direct
    59.1%
  • Search
    24.8%
  • Email
    9.2%
  • Referrals
    3.8%
  • Social
    1.8%
  • Generative AI
    1.0%
  • Display ads
    0.3%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit pacificlife.com?

  • United States
    98.6%
  • Canada
    0.3%
  • India
    0.3%
  • United Kingdom
    0.2%
  • Mexico
    0.2%

See how pacificlife.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to pacificlife.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. pacific lifeBRAND19.42K21.29K91%
  2. pacific life insuranceBRAND3.24K3.69K88%
  3. pacific life loginBRAND1.44K930155%
  4. pacific annuity loginBRAND1.43K780183%
  5. pacific life login into accountBRAND1.06K—

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does pacificlife.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
181.3 KiB
Hosting
INCAPSULA · AS19551
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 194 days
Page and SEO
Title
Life Insurance, Retirement Income, Employee Benefits
Description
For nearly 160 years, Pacific Life has helped millions of individuals and families with their financial needs through a wide range of life insurance products, annuities, and employee benefits, and offers a variety of investment products and services to individuals, businesses, and pension plans.
Cross-origin redirect
Yes
Word count
2,901
Internal / external links
91 / 3
Canonical
https://www.pacificlife.com/home/individuals.html
Language
en
H1 / H2
1 / 0
Images missing alt
20 / 25
Technology and tracking
External script hosts
consent.trustarc.com · assets.adobedtm.com
Security headers
3 / 6
HSTS / CSP
HSTS
Cookie
3(Secure 3)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
MTA-STS · BIMI
DKIM selectors
selector1 · k1 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Canva · DocuSign · Google · Microsoft · 1 more
SOA
ns1.pacificlife.com
NS
ns1.pacificlife.com. · ns2.pacificlife.com. · ns3.pacificlife.com.
MX
0 pacificlife.mail.protection.outlook.com.
Hosting and networkAS19551
A
45.60.14.24 · 45.60.12.24
Hosting ASN
AS19551 · 45.60.14.0/24
Hosting organization
INCAPSULA - Incapsula Inc
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
194 days
Certificate SAN
DNS:pacificlife.com · DNS:www.portopt.com · DNS:plpromise.pacificlife.com · DNS:www.pacificdynamix.com · 6 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 463
AI explicitly disallowed
0
AI explicitly allowed
0

Website information

When was pacificlife.com registered?

Domain
pacificlife.com
Registration status
Domain registered
Registered
1996-12-19
Registrar
CSC Corporate Domains, Inc.
Expires
2026-12-18
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.