Website traffic
How much traffic does otto.nl get?
115.34K
-10.80%MoMEstimated monthly visits
156.15K104.1K52.05K0
Global rank
295,454
Country rank · Netherlands
5,107
Category rank · Marketplace
113
Average visit duration
01:19
Pages per visit
3.19
Bounce rate
45.56%
Domain age
31 years
Search share
37.3%
Sources
Where does otto.nl's traffic come from?
- Direct52.8%
- Search37.3%
- Referrals5.6%
- Email4.3%
- Generative AI0.0%
- Other0.0%
- Paid search0.0%
- Social0.0%
Regions
Which countries visit otto.nl?
- Netherlands94.8%
- Belgium5.2%
See how otto.nl compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to otto.nl?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- ottoBRAND6.79K705.8K1%
- otto shoppingBRAND17028061%
- otto nlBRAND14070200%
- katherine kelly lang303.02K1%
- myottoBRAND—7000%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does otto.nl show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Indexing
- noindex
- Page size
- 911.6 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 42 days
Page and SEOSchema 7
- Final URL
- https://www.otto.nl/
- Title
- OTTO
- Description
- OTTO
- Cross-origin redirect
- Yes
- Word count
- 122
- Internal / external links
- 15 / 7
- Canonical
- https://www.otto.nl/
- Language
- nl
- Noindex
- Yes
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 11
- Schema
- ContactPoint · Organization · Person · Place · PostalAddress · SearchAction · 1 more
- Hreflang
- nl-NL
- OG / Twitter
- OG · Twitter
Technology and tracking6 technologies
- Technology clues
- Next.js · Tailwind · React · PayPal · Bot protection · Consent manager
- Server
- istio-envoy
- Security headers
- 0 / 6
- Alt-Svc
- Set
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- Not found
- IPv6
- No AAAA
- SOA
- ns-cloud-d1.googledomains.com
- NS
- ns-cloud-d1.googledomains.com. · ns-cloud-d2.googledomains.com. · ns-cloud-d4.googledomains.com. · 1 more
- MX
- 10 mail.ottobv.nl. · 20 mailbackup1.kpn.net.
Hosting and networkAS396982
- A
- 136.110.140.99
- Hosting ASN
- AS396982 · 136.108.0.0/14
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- 99.140.110.136.bc.googleusercontent.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR2
- Certificate remaining
- 42 days
- Certificate SAN
- DNS:*.otto.nl · DNS:otto.nl
Website information
When was otto.nl registered?
- Domain
- otto.nl
- Registration status
- Domain registered
- Registered
- 1996-03-12
- Registrar
- NAMESHIELD
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- active
Similar sites
What sites are similar to otto.nl?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.