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optus.com.au

optus.com.au had about 3.47M visits in September 2026, up 2.24% from August; the top source is search.

Optus - Mobile Phones, nbn, Home Internet and Entertainment

Website traffic

How much traffic does optus.com.au get?

3.47M

+2.24%MoMEstimated monthly visits
7893.82M2.54M1.27M0
Global rank

14,746

Country rank · Australia

275

Category rank · Telecommunications

3

Average visit duration

03:23

Pages per visit

4.30

Bounce rate

45.19%

Search share

36.6%

Sources

Where does optus.com.au's traffic come from?

  • Search
    36.6%
  • Direct
    31.4%
  • Paid search
    13.0%
  • Email
    6.1%
  • Referrals
    4.9%
  • Social
    3.7%
  • Display ads
    2.9%
  • Other
    0.9%
  • Generative AI
    0.5%

Regions

Which countries visit optus.com.au?

  • Australia
    87.3%
  • United States
    3.0%
  • Singapore
    1.1%
  • United Kingdom
    1.0%
  • India
    0.9%

See how optus.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to optus.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. optusBRAND167.64K125.74K133%
  2. speed test25.73K22.78M0%
  3. optus loginBRAND15.67K10.43K150%
  4. optus rechargeBRAND12.25K5.78K212%
  5. iphone 17 pro12.01K2.14M1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does optus.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
275.0 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 62 days
Page and SEOSchema 14
Title
Optus - Mobile Phones, nbn, Home Internet and Entertainment
Description
Shop the latest mobile phones, smartwatches, iPads, tablets, home internet, and smart devices at Optus.
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
Canonical
https://www.optus.com.au/
Language
en
H1 / H2
0 / 0
Images missing alt
0 / 0
Schema
ImageObject · ItemList · Offer · Organization · Product · QuantitativeValue · 8 more
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
React
Tracking clues
Google Tag Manager
External script hosts
cdn.evgnet.com · cdn.optusdigital.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
default · selector1
Mail stack
Mimecast
IPv6
No AAAA
CAA issuers
amazonaws.com · entrust.net · securetrust.com · globalsign.com · 3 more
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google
SOA
dns0.optus.net.au
NS
a3-64.akam.net. · dns0.optus.net.au. · a4-65.akam.net. · 5 more
MX
5 au-smtp-inbound-2.mimecast.com. · 5 au-smtp-inbound-1.mimecast.com.
Hosting and networkAS20940
A
23.33.238.115 · 23.33.238.112
Hosting ASN
AS20940 · 23.33.238.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-33-238-115.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
YE2
Certificate remaining
62 days
Certificate SAN
DNS:optus.com.au

Website information

Domain
optus.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited

Similar sites

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Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.