Website traffic
How much traffic does optumbank.com get?
1.57M
-10.89%MoMEstimated monthly visits
2.04M1.36M681.48K0
Global rank
28,181
Country rank · United States
5,629
Category rank · Insurance
56
Average visit duration
05:37
Pages per visit
4.79
Bounce rate
23.41%
Domain age
18 years
Search share
15.1%
Sources
Where does optumbank.com's traffic come from?
- Referrals49.7%
- Direct31.9%
- Search15.1%
- Email1.8%
- Social0.9%
- Display ads0.3%
- Generative AI0.2%
- Paid search0.1%
- Other0.0%
Regions
Which countries visit optumbank.com?
- United States99.4%
- India0.1%
- Mexico0.1%
- Philippines0.1%
- Canada0.1%
See how optumbank.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to optumbank.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- optum bankBRAND53K42.43K125%
- optum hsaBRAND26.04K22.01K118%
- optum hsa loginBRAND21.88K14.07K156%
- optum financial12.21K46.89K26%
- optumBRAND11.29K211.06K5%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does optumbank.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 128.7 KiB
- Hosting
- UHC · AS10879
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 127 days
Page and SEOSchema 1
- Final URL
- https://www.optumbank.com/
- Title
- Health Savings & Benefits Accounts | Optum Bank
- Description
- Manage your health care finances with Optum Bank. Explore HSAs, FSAs, HRAs, and investment options to save on medical expenses and plan for the future.
- Cross-origin redirect
- Yes
- Word count
- 1,265
- Internal / external links
- 32 / 21
- Canonical
- https://www.optumbank.com/
- Language
- en
- H1 / H2
- 1 / 13
- Images missing alt
- 16 / 21
- Schema
- VideoObject
- OG / Twitter
- OG · Twitter
Technology and tracking2 technologies
- Technology clues
- jQuery · React
- External script hosts
- assets.adobedtm.com
- Social links
- linkedin.com · facebook.com · x.com · instagram.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Adobe · Microsoft
- SOA
- epla1.corpnamesvcs.com
- NS
- edns4.ultradns.biz. · edns4.ultradns.com. · edns4.ultradns.net. · 3 more
- MX
- 5 mxa-0077b904.gslb.pphosted.com. · 5 mxb-0077b904.gslb.pphosted.com.
Hosting and networkAS10879
- A
- 149.111.144.242
- Hosting ASN
- AS10879 · 149.111.128.0/19
- Hosting organization
- UHC - Unitedhealthcare
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- bank-elr.optum.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA OV R36
- Certificate remaining
- 127 days
- Certificate SAN
- DNS:bank-www.optum.com · DNS:bank-ctc.optum.com · DNS:bank-elr.optum.com · DNS:optumbank.com · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 63
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 471 B
- llms summary
- User-Agent: * · Usage: · - training: disallowed
Website information
When was optumbank.com registered?
- Domain
- optumbank.com
- Registration status
- Domain registered
- Registered
- 2008-05-03
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-05-03
- Domain age
- 18 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to optumbank.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.