Website traffic
How much traffic does openlane.com get?
497.61K
-16.34%MoMEstimated monthly visits
642.35K428.23K214.12K0
Global rank
71,355
Country rank · United States
14,769
Category rank · Vehicles
143
Average visit duration
10:33
Pages per visit
8.30
Bounce rate
23.50%
Domain age
27 years
Search share
10.2%
Sources
Where does openlane.com's traffic come from?
- Direct66.9%
- Search10.2%
- Referrals7.1%
- Paid search7.0%
- Email4.1%
- Display ads2.7%
- Social2.0%
- Generative AI0.1%
- Other0.0%
Regions
Which countries visit openlane.com?
- United States95.1%
- Canada2.4%
- Belgium1.0%
- Mexico0.4%
- Portugal0.2%
See how openlane.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to openlane.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- openlaneBRAND5.19K33.7K15%
- car auction3.36K12.16K28%
- open laneBRAND2.35K4.21K56%
- auto auction4902.72K18%
- open lane loginBRAND40043093%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does openlane.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 124.5 KiB
- Hosting
- CLOUDFLARESPECTRUM Cloudflare London, LLC · AS209242
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 66 days
Page and SEOSchema 10
- Final URL
- https://www.openlane.com/
- Title
- Wholesale made easy - OPENLANE
- Description
- Dealers’ preferred US marketplace for used vehicles. Wholesale made easy with better outcomes, the inventory you need and lowest fees.
- Cross-origin redirect
- Yes
- Word count
- 782
- Internal / external links
- 20 / 14
- Canonical
- https://www.openlane.com/
- Language
- en
- H1 / H2
- 1 / 6
- Images missing alt
- 0 / 63
- Schema
- BreadcrumbList · EntryPoint · ImageObject · ListItem · Organization · PropertyValueSpecification · 4 more
- Hreflang
- x-default
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Feed
Technology and tracking1 tracking
- Technology clues
- WordPress · Bootstrap · jQuery · Consent manager · Cloudflare
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.jsdelivr.net
- Social links
- youtube.com · youtube.com · youtube.com · youtube.com · youtube.com · facebook.com · x.com · linkedin.com · 1 more
- Server
- cloudflare
- Security headers
- 0 / 6
- Alt-Svc
- Set
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- Not found
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Canva · Google · Microsoft
- SOA
- ns-2028.awsdns-61.co.uk
- NS
- ns-1041.awsdns-02.org. · ns-2028.awsdns-61.co.uk. · ns-430.awsdns-53.com. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS209242
- A
- 141.193.213.20 · 141.193.213.21
- Hosting ASN
- AS209242 · 141.193.213.0/24
- Hosting organization
- CLOUDFLARESPECTRUM Cloudflare London, LLC
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 66 days
- Certificate SAN
- DNS:openlane.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 5
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was openlane.com registered?
- Domain
- openlane.com
- Registration status
- Domain registered
- Registered
- 1999-05-23
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2031-05-23
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to openlane.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.