Website traffic
How much traffic does ookla.com get?
523.17K
-11.11%MoMEstimated monthly visits
637.59K425.06K212.53K0
Global rank
108,444
Country rank · United States
175,332
Category rank · Telecommunications
595
Average visit duration
00:23
Pages per visit
1.78
Bounce rate
49.18%
Domain age
28 years
Search share
16.2%
Sources
Where does ookla.com's traffic come from?
- Direct68.1%
- Search16.2%
- Referrals11.7%
- Social2.0%
- Generative AI0.7%
- Paid search0.7%
- Email0.3%
- Display ads0.3%
- Other0.0%
Regions
Which countries visit ookla.com?
- United States12.4%
- India5.2%
- Brazil4.3%
- Mexico4.0%
- Pakistan2.8%
See how ookla.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ookla.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- ooklaBRAND62.04K1.23M5%
- ookla speed testBRAND16.37K819.06K2%
- speed test wifi8.69K224.22K4%
- speedtest ooklaBRAND4.5K510.04K1%
- speedtest by ooklaBRAND3.56K457.93K1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does ookla.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 138.8 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 183 days
Page and SEO
- Final URL
- https://www.ookla.com/
- Title
- Ookla® | Unmatched network and connectivity insights
- Description
- Use Ookla’s comprehensive network intelligence and connectivity insights to help you optimize networks, enhance digital experiences, and drive better connectivity outcomes. Explore solutions for consumers, operators, businesses, non-profits, and more.
- Cross-origin redirect
- Yes
- Word count
- 882
- Internal / external links
- 74 / 25
- Canonical
- https://www.ookla.com/
- Language
- en
- H1 / H2
- 1 / 25
- Images missing alt
- 37 / 54
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Feed
Technology and tracking2 tracking
- Technology clues
- WordPress · Zendesk · HubSpot
- Tracking clues
- Google Tag Manager · LinkedIn Insight
- External script hosts
- cdn.ziffstatic.com · js.hs-scripts.com · fast.wistia.com
- Social links
- linkedin.com · facebook.com · instagram.com
- Generator
- Eleventy v3.1.5
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Google · Microsoft · OneTrust · 1 more
- SOA
- ns-274.awsdns-34.com
- NS
- ns-1092.awsdns-08.org. · ns-2012.awsdns-59.co.uk. · ns-274.awsdns-34.com. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 aspmx2.googlemail.com. · 10 aspmx3.googlemail.com. · 2 more
Hosting and networkAS54113
- A
- 151.101.130.219 · 151.101.2.219 · 151.101.194.219 · 151.101.66.219
- Hosting ASN
- AS54113 · 151.101.128.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 183 days
- Certificate SAN
- DNS:*.speedtest.net · DNS:*.cdnst.net · DNS:*.cellmaps.com · DNS:*.dualstack.speedtestcustom.com · 12 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1,369
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 241 B
- security summary
- Contact: https://security.ookla.com · Contact: https://bugcrowd.com/ziffdavis-vdp-pro · Expires: 2027-01-01T07:00:00.000Z
Website information
When was ookla.com registered?
- Domain
- ookla.com
- Registration status
- Domain registered
- Registered
- 1998-10-01
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2033-09-30
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to ookla.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.