Website traffic
How much traffic does obi.com get?
213.99K
-34.48%MoMEstimated monthly visits
352.71K235.14K117.57K0
Global rank
208,804
Country rank · Germany
9,404
Category rank · Heavy Industry and Engineering
2
Average visit duration
00:41
Pages per visit
2.23
Bounce rate
32.04%
Domain age
31 years
Search share
3.5%
Sources
Where does obi.com's traffic come from?
- Direct45.7%
- Referrals32.8%
- Email15.7%
- Search3.5%
- Generative AI2.0%
- Social0.2%
- Display ads0.0%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit obi.com?
- Germany94.8%
- Austria4.3%
- Indonesia0.7%
- Poland0.2%
See how obi.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to obi.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- obi kontaktBRAND22026085%
- obi jobsBRAND—1.79K0%
- obi smart technologies polandBRAND—2800%
- obi kölcsönzésBRAND—1600%
- obi karriereBRAND—1400%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does obi.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 548.8 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 177 days
Page and SEOSchema 5
- Final URL
- https://www.obi.de/
- Title
- OBI Baumarkt & Onlineshop - alles für Heim, Haus, Garten und Bau
- Description
- OBI Baumarkt - Online und in Ihrer Nähe immer für Sie da! Alles für Heimwerken, Bauen und Garten bei OBI
- Cross-origin redirect
- Yes
- Word count
- 1,796
- Internal / external links
- 115 / 0
- Canonical
- https://www.obi.de/
- Language
- de-DE
- H1 / H2
- 7 / 17
- Images missing alt
- 8 / 49
- Schema
- ContactPoint · ImageObject · Organization · ReadAction · WebPage
- Hreflang
- hu-HU · de-AT · de-CH · it-CH · fr-CH · pl-PL · de-DE · x-default · 2 more
- OG / Twitter
- OG
- OG locale
- de_DE
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Nuxt · React · PayPal · Hotjar · Bot protection
- Tracking clues
- Google Tag Manager
- External script hosts
- assets.obi.de · eum.instana.io · l96jc26jvj.kameleoon.eu · obi-de.app.baqend.com
- Generator
- disc-fe-v3
- Server
- CloudFront
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Google · Microsoft · Yandex
- SOA
- ns01.cancom-mase.com
- NS
- ns03.cancom-mase.org. · ns01.cancom-mase.com. · ns02.cancom-mase.net. · 2 more
- MX
- 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 1 aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 18.66.102.108 · 18.66.102.40 · 18.66.102.29 · 18.66.102.6
- Hosting ASN
- AS16509 · 18.66.102.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-18-66-102-108.fra56.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 177 days
- Certificate SAN
- DNS:obi.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Sitemap
- Discovered
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was obi.com registered?
- Domain
- obi.com
- Registration status
- Domain registered
- Registered
- 1995-05-19
- Registrar
- HTTP.NET INTERNET GMBH
- Expires
- 2027-05-20
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to obi.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.