Traffic
166.87K
+10.03%MoMEstimated monthly visits
180.22K120.15K60.07K0
Global rank
277,198
Country rank · United States
123,484
Category rank · Business Services
1,641
Average visit duration
00:51
Pages per visit
1.68
Bounce rate
43.94%
Domain age
31 years
Search share
43.0%
Traffic sources
- Search43.0%
- Direct28.9%
- Referrals8.7%
- Generative AI7.7%
- Email4.2%
- Paid search4.2%
- Display ads2.0%
- Social1.4%
- Other0.0%
Regions
- United States52.5%
- Canada4.7%
- France4.6%
- Italy3.0%
- Brazil2.5%
See how nrf.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- nrf 2027BRAND7.6K15.36K50%
- nrfBRAND6.43K46.56K14%
- national retail federation2.11K2.74K77%
- nrf 2026BRAND1.76K6.26K28%
- shoptalk1.27K34.39K4%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 450.1 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 40 days
Page and SEOSchema 4
- Final URL
- https://nrf.com/
- Title
- National Retail Federation | NRF
- Description
- The National Retail Federation stands up for the people, policies and ideas that help retail thrive. NRF offers retail news, insights and industry events.
- Cross-origin redirect
- No
- Word count
- 935
- Internal / external links
- 59 / 16
- Canonical
- https://nrf.com/
- Language
- en
- H1 / H2
- 1 / 12
- Images missing alt
- 2 / 31
- Schema
- BreadcrumbList · ListItem · Organization · WebPage
- OG / Twitter
- OG · Twitter
Technology and tracking5 technologies
- Technology clues
- WordPress · Next.js · Contentful · Netlify · React
- Social links
- linkedin.com · facebook.com · x.com · instagram.com · tiktok.com · youtube.com
- Generator
- Storyblok
- Server
- Netlify
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ns10.dnsmadeeasy.com
- NS
- ns14.dnsmadeeasy.com. · ns10.dnsmadeeasy.com. · ns11.dnsmadeeasy.com. · 3 more
- MX
- 0 nrf-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 75.2.60.5
- Hosting ASN
- AS16509 · 75.2.60.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- acd89244c803f7181.awsglobalaccelerator.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 40 days
- Certificate SAN
- DNS:nrf.com · DNS:retailgetsreal.com · DNS:www.nrf.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 5.6 KiB
- llms summary
- > The National Retail Federation (NRF) is the world's largest retail trade association, representing the breadth and diversity of the retail industry. NRF's membership includes ret
Website information
- Domain
- nrf.com
- Registration status
- Domain registered
- Registered
- 1995-08-09
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-08-08
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.