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npg.org.uk

npg.org.uk had about 539.46K visits in September 2026, down 23.15% from August; most traffic is search.

Press Office - National Portrait Gallery

Website traffic

How much traffic does npg.org.uk get?

539.46K

-23.15%MoMEstimated monthly visits
789836.38K557.59K278.79K0
Global rank

84,144

Country rank · United Kingdom

7,339

Category rank · Arts and Entertainment

95

Average visit duration

01:22

Pages per visit

3.18

Bounce rate

40.79%

Domain age

32 years

Search share

60.4%

Sources

Where does npg.org.uk's traffic come from?

  • Search
    60.4%
  • Direct
    20.5%
  • Referrals
    5.8%
  • Paid search
    4.0%
  • Display ads
    3.1%
  • Social
    2.5%
  • Generative AI
    2.4%
  • Email
    1.1%
  • Other
    0.0%

Regions

Which countries visit npg.org.uk?

  • United Kingdom
    39.7%
  • United States
    20.4%
  • Vietnam
    3.4%
  • Singapore
    3.0%
  • Brazil
    2.2%

See how npg.org.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to npg.org.uk?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. national portrait galleryBRAND18.36K24.26K76%
  2. marilyn monroe3.28K464.55K1%
  3. national portrait gallery londonBRAND2.15K3.8K57%
  4. fred astaire1.16K141.41K1%
  5. david hockney drawings1.07K—

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does npg.org.uk show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 83 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
MTA-STS
DKIM selectors
s1 · s2
IPv6
No AAAA
Site verification TXT
Apple · Google · Microsoft
SOA
cheryl.ns.cloudflare.com
NS
cheryl.ns.cloudflare.com. · guy.ns.cloudflare.com.
MX
10 mta01.scanscope.net. · 20 mail1.scanscope.net. · 30 mail2.scanscope.net. · 1 more
Hosting and networkAS13335
A
104.20.46.198 · 172.66.147.47
Hosting ASN
AS13335 · 104.20.32.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
83 days
Certificate SAN
DNS:npg.org.uk · DNS:mta-sts.npg.org.uk
robots and AI crawling12 disallowed
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
12
AI explicitly allowed
4
Disallow examples
GPTBot · ClaudeBot · anthropic-ai · Google-Extended · GoogleOther · Bytespider · CCBot · cohere-ai · 4 more

Website information

When was npg.org.uk registered?

Domain
npg.org.uk
Registration status
Domain registered
Registered
1994-11-23
Registrar
Ionos SE
Expires
2026-11-23
Domain age
32 years
DNSSEC
No
Registry status
active

Similar sites

What sites are similar to npg.org.uk?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →