Website traffic
How much traffic does nngroup.com get?
923.68K
+25.44%MoMEstimated monthly visits
1.03M683.93K341.96K0
Global rank
68,267
Country rank · United States
40,868
Category rank · Computers Electronics and Technology
941
Average visit duration
01:29
Pages per visit
1.84
Bounce rate
63.31%
Domain age
28 years
Search share
35.0%
Sources
Where does nngroup.com's traffic come from?
- Direct43.2%
- Search35.0%
- Referrals11.0%
- Social5.3%
- Generative AI2.7%
- Email1.9%
- Paid search0.5%
- Display ads0.3%
- Other0.0%
Regions
Which countries visit nngroup.com?
- United States35.4%
- India6.0%
- United Kingdom5.8%
- Canada5.6%
- Vietnam2.8%
See how nngroup.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nngroup.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- nielsen norman group6.39K6.09K105%
- glassmorphism1.48K63.77K2%
- nngroupBRAND1.47K2.51K59%
- nngBRAND1.28K2.62K49%
- empathy map1.24K26.16K5%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does nngroup.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 108.5 KiB
- Hosting
- SUCURI-SEC · AS30148
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 45 days
Page and SEO
- Final URL
- https://www.nngroup.com/
- Title
- Nielsen Norman Group: UX Training, Consulting, & Research - NN/G
- Description
- A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.
- Cross-origin redirect
- Yes
- Word count
- 688
- Internal / external links
- 40 / 8
- Language
- en
- H1 / H2
- 1 / 10
- Images missing alt
- 5 / 12
- OG / Twitter
- OG
Technology and tracking2 tracking
- Technology clues
- Bot protection · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- media.nngroup.com · cdn-cookieyes.com · tools.luckyorange.com
- Social links
- youtube.com · linkedin.com · instagram.com · bsky.app · x.com · facebook.com
- Server
- Sucuri/Cloudproxy
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · k1
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- CAA issuers
- amazonaws.com · godaddy.com · letsencrypt.org · sectigo.com · 1 more
- Site verification TXT
- SOA
- ns1.dnsimple.com
- NS
- ns1.dnsimple.com. · ns2.dnsimple.com. · ns3.dnsimple.com. · 1 more
- MX
- 0 aspmx.l.google.com. · 10 alt1.aspmx.l.google.com. · 10 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS30148
- A
- 192.124.249.113
- Hosting ASN
- AS30148 · 192.124.249.0/24
- Hosting organization
- SUCURI-SEC - Sucuri
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- cloudproxy10013.sucuri.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Starfield TLS Intermediate CA DV - R1v1
- Certificate remaining
- 45 days
- Certificate SAN
- DNS:www.nngroup.com · DNS:nngroup.com
robots and AI crawling1 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 2,777
- AI explicitly disallowed
- 1
- AI explicitly allowed
- 1
- Disallow examples
- CCBot
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was nngroup.com registered?
- Domain
- nngroup.com
- Registration status
- Domain registered
- Registered
- 1998-08-07
- Registrar
- GoDaddy.com, LLC
- Expires
- 2029-01-09
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to nngroup.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.