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nj.gov

nj.gov had about 11.15M visits in September 2026, up 7.90% from August; the top source is search.

The Official Web Site for The State of New Jersey

Website traffic

How much traffic does nj.gov get?

11.15M

+7.90%MoMEstimated monthly visits
78912.04M8.03M4.01M0
Global rank

4,563

Country rank · United States

961

Category rank · Government

22

Average visit duration

04:57

Pages per visit

4.02

Bounce rate

42.54%

Domain age

25 years

Search share

46.0%

Sources

Where does nj.gov's traffic come from?

  • Search
    46.0%
  • Direct
    38.7%
  • Referrals
    7.0%
  • Email
    2.9%
  • Social
    1.9%
  • Generative AI
    1.5%
  • Display ads
    1.4%
  • Paid search
    0.5%
  • Other
    0.0%

Regions

Which countries visit nj.gov?

  • United States
    96.8%
  • Canada
    0.3%
  • China
    0.2%
  • Mexico
    0.2%
  • Singapore
    0.2%

See how nj.gov compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to nj.gov?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. nj unemployment71.18K25.09K284%
  2. njmvc67.62K44.37K152%
  3. unemployment nj39.57K9.75K406%
  4. nj dmv37.84K23.86K159%
  5. nj anchor program26.9K8.95K301%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does nj.gov show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
49.1 KiB
Hosting
INCAPSULA · AS19551
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 51 days
Page and SEO
Title
The Official Web Site for The State of New Jersey
Description
Home of the Official website of the State of New Jersey.
Cross-origin redirect
No
Word count
468
Internal / external links
63 / 26
Canonical
https://www.nj.gov/nj/
Language
en
H1 / H2
2 / 7
Images missing alt
0 / 9
OG / Twitter
OG
OG locale
en_US
Technology and tracking1 tracking
Technology clues
Bootstrap · jQuery
Tracking clues
Google Tag Manager
External script hosts
translate.google.com · unpkg.com · beta.nj.gov · siteimproveanalytics.com
Social links
x.com · facebook.com · youtube.com · linkedin.com · facebook.com · x.com · instagram.com · youtube.com · 10 more
Security headers
0 / 6
Cookie
4(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
DNSSEC
DNSKEY · AD
Site verification TXT
Adobe · Apple · Google · Microsoft
SOA
ns1.nj.gov
NS
ns1.nj.gov. · ns2.nj.gov. · ns3.nj.gov. · 1 more
MX
10 mxa-0000da01.gslb.pphosted.com. · 10 mxb-0000da01.gslb.pphosted.com.
Hosting and networkAS19551
A
45.60.75.108 · 45.60.135.108
Hosting ASN
AS19551 · 45.60.75.0/24
Hosting organization
INCAPSULA - Incapsula Inc
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
GlobalSign Atlas R46 DV TLS CA 2026 Q3
Certificate remaining
51 days
Certificate SAN
DNS:*.bvh.dca.nj.gov · DNS:wictraining.nj.gov · DNS:*.uatpprmottmac.njdotproblemreporting.nj.gov · DNS:njmmp.nj.gov · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

When was nj.gov registered?

Domain
nj.gov
Registration status
Domain registered
Registered
2001-08-28
Registrar
get.gov
Expires
2027-08-12
Domain age
25 years
DNSSEC
Yes
Registry status
server transfer prohibited

Similar sites

What sites are similar to nj.gov?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.