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nist.gov

nist.gov had about 3.72M visits in September 2026, up 16.94% from August; the top source is search.

National Institute of Standards and Technology

Website traffic

How much traffic does nist.gov get?

3.72M

+16.94%MoMEstimated monthly visits
7894.02M2.68M1.34M0
Global rank

16,131

Country rank · United States

7,319

Category rank · Science and Education

30

Average visit duration

02:41

Pages per visit

2.86

Bounce rate

56.58%

Domain age

29 years

Search share

41.9%

Sources

Where does nist.gov's traffic come from?

  • Search
    41.9%
  • Direct
    37.6%
  • Referrals
    8.9%
  • Generative AI
    7.2%
  • Social
    3.2%
  • Email
    1.0%
  • Display ads
    0.1%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit nist.gov?

  • United States
    45.9%
  • India
    5.1%
  • United Kingdom
    2.4%
  • Australia
    2.2%
  • Canada
    2.2%

See how nist.gov compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to nist.gov?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. nistBRAND31.25K87.3K36%
  2. periodic table30.09K6.1M1%
  3. daylight savings 202610.95K311.99K4%
  4. nvd8.41K13.2K64%
  5. nist chemistry webbookBRAND5.36K2.86K187%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does nist.gov show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
95.0 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 50 days
Page and SEOSchema 2
Title
National Institute of Standards and Technology
Description
NIST promotes U.S. innovation and industrial competitiveness by advancing measurement science, standards, and technology in ways that enhance economic security and improve our quality of life.
Cross-origin redirect
Yes
Word count
698
Internal / external links
115 / 15
Canonical
https://www.nist.gov/
Language
en
H1 / H2
0 / 6
Images missing alt
2 / 20
Schema
Article · ImageObject
OG / Twitter
OG · Twitter
Technology and tracking2 tracking
Technology clues
Cloudflare
Tracking clues
Google Tag Manager · Cloudflare Web Analytics
External script hosts
static.cloudflareinsights.com
Social links
x.com · facebook.com · linkedin.com · instagram.com · youtube.com
Generator
Drupal 10 (https://www.drupal.org)
Server
cloudflare
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
1（Secure 1）
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2
Mail stack
Microsoft 365
IPv6
AAAA present
DNSSEC
DNSKEY · AD
Site verification TXT
Atlassian · Google · Microsoft
SOA
gold.foundationdns.com
NS
gold.foundationdns.com. · gold.foundationdns.net. · gold.foundationdns.org.
MX
0 nist-gov.mail.protection.outlook.com.
Hosting and networkAS13335
A
172.65.90.27 · 172.65.90.24 · 172.65.90.25 · 172.65.90.26
AAAA
2606:4700:78::90:0:182 · 2606:4700:78::90:0:183 · 2606:4700:78::90:0:180 · 2606:4700:78::90:0:181
Hosting ASN
AS13335 · 172.65.80.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
50 days
Certificate SAN
DNS:*.nist.gov · DNS:nist.gov
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 56
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

When was nist.gov registered?

Domain
nist.gov
Registration status
Domain registered
Registered
1997-10-02
Registrar
get.gov
Expires
2027-08-24
Domain age
29 years
DNSSEC
Yes
Registry status
server transfer prohibited

Similar sites

What sites are similar to nist.gov?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →