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nigella.com

nigella.com had about 790.64K visits in September 2026, up 2.86% from August; most traffic is search.

The home of Nigella online | Nigella Lawson

Website traffic

How much traffic does nigella.com get?

790.64K

+2.86%MoMEstimated monthly visits
789918.88K612.59K306.29K0
Global rank

75,564

Country rank · United Kingdom

4,943

Category rank · Cooking and Recipes

21

Average visit duration

02:25

Pages per visit

2.04

Bounce rate

64.43%

Domain age

27 years

Search share

55.1%

Sources

Where does nigella.com's traffic come from?

  • Search
    55.1%
  • Direct
    23.1%
  • Referrals
    7.1%
  • Social
    5.8%
  • Email
    5.7%
  • Display ads
    2.3%
  • Generative AI
    0.4%
  • Paid search
    0.4%
  • Other
    0.0%

Regions

Which countries visit nigella.com?

  • United Kingdom
    41.6%
  • United States
    20.4%
  • Australia
    8.8%
  • Canada
    4.2%
  • Ireland
    2.2%

See how nigella.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to nigella.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. nigella lawsonBRAND10.52K133.56K8%
  2. nigellaBRAND4.81K22.09K22%
  3. american pancake recipe1.43K2.93K49%
  4. nigella guinness cakeBRAND1.05K740142%
  5. guinness cake7801.79K44%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does nigella.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
137.9 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 91 days
Page and SEO
Title
The home of Nigella online | Nigella Lawson
Description
Nigella's official site packed with recipes, updates, tips, advice, books and products, as well as a host of ways for you to join in.
Cross-origin redirect
Yes
Word count
424
Internal / external links
35 / 5
Canonical
https://www.nigella.com/
Language
en
H1 / H2
0 / 7
Images missing alt
2 / 13
Feed / Manifest / AMP
Manifest
Technology and tracking3 tracking
Technology clues
Bootstrap · Cloudflare
Tracking clues
Google Tag Manager · Google Analytics · Meta Pixel
External script hosts
static.fastcmp.com · flashb.id · cdn.viously.com · googletagmanager.com
Social links
facebook.com · youtube.com · instagram.com
Server
cloudflare
Security headers
3 / 6
HSTS / CSP
HSTS · CSP
Cookie
2(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
Mail stack
Google Workspace
IPv6
AAAA present
Site verification TXT
Google
SOA
deb.ns.cloudflare.com
NS
deb.ns.cloudflare.com. · sid.ns.cloudflare.com.
MX
1 aspmx.l.google.com. · 10 aspmx2.googlemail.com. · 10 aspmx3.googlemail.com. · 2 more
Hosting and networkAS13335
A
172.66.130.160 · 172.66.130.159
AAAA
2606:4700:10::ac42:829f · 2606:4700:10::ac42:82a0
Hosting ASN
AS13335 · 172.66.128.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Sectigo Public Server Authentication CA DV R36
Certificate remaining
91 days
Certificate SAN
DNS:*.nigella.com · DNS:nigella.com
robots and AI crawlingHTTP 404
Robots.txt
404
Sitemap
URL set · 4,995
Well-known public paths1 hits
Present / checked
1 / 4
/ads.txt
Present · 8.8 KiB

Website information

When was nigella.com registered?

Domain
nigella.com
Registration status
Domain registered
Registered
1999-11-22
Registrar
Tucows Domains Inc.
Expires
2030-11-22
Domain age
27 years
DNSSEC
No
Registry status
client transfer prohibited · client update prohibited

Similar sites

What sites are similar to nigella.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.