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nib.com.au

nib.com.au had about 415.24K visits in September 2026, down 22.61% from August; the top source is search.

Health Insurance, Travel Cover & Healthy Living | nib

Traffic

415.24K

-22.61%MoMEstimated monthly visits
789682.12K454.74K227.37K0
Global rank

88,106

Country rank · Australia

1,756

Category rank · Financial Planning and Management

13

Average visit duration

02:19

Pages per visit

4.84

Bounce rate

38.34%

Search share

45.8%

Traffic sources

  • Search
    45.8%
  • Direct
    27.0%
  • Paid search
    8.7%
  • Email
    8.6%
  • Referrals
    4.4%
  • Display ads
    2.0%
  • Generative AI
    1.9%
  • Social
    1.7%
  • Other
    0.0%

Regions

  • Australia
    81.3%
  • Singapore
    3.7%
  • New Zealand
    2.2%
  • United States
    1.8%
  • United Kingdom
    1.0%

See how nib.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. nibBRAND26.92K64.06K42%
  2. nib loginBRAND4.57K4.15K110%
  3. kj to cal2.92K28.46K10%
  4. nib travel insuranceBRAND2.74K3.78K73%
  5. nib health insuranceBRAND1.18K1.36K87%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
292.7 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 55 days
Page and SEOSchema 4
Title
Health Insurance, Travel Cover & Healthy Living | nib
Description
Find health insurance that suits your needs with nib. Explore hospital and extras cover, overseas health cover, travel insurance and healthy living support.
Cross-origin redirect
Yes
Word count
899
Internal / external links
72 / 7
Canonical
https://www.nib.com.au/
Language
en-AU
H1 / H2
1 / 15
Images missing alt
0 / 10
Schema
ContactPoint · Organization · PostalAddress · WebSite
Hreflang
en-NZ
Technology and tracking3 technologies
Technology clues
Next.js · React · Cloudflare
External script hosts
cdn-pci.optimizely.com
Server
cloudflare
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
1（Secure 1）
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
Not found
Mail stack
Mimecast
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 1 more
SOA
jim.ns.cloudflare.com
NS
jim.ns.cloudflare.com. · kay.ns.cloudflare.com.
MX
10 au-smtp-inbound-1.mimecast.com. · 10 au-smtp-inbound-2.mimecast.com.
Hosting and networkAS13335
A
104.18.73.92 · 104.16.197.92
Hosting ASN
AS13335 · 104.18.64.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
55 days
Certificate SAN
DNS:nib.com.au · DNS:*.nib.com.au · DNS:*.clientportal.nib.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 3
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 93 B
security summary
Contact: mailto:security@nib.com.au · Expires: 2024-07-01T00:01:00.000Z · Preferred-Languages: en

Website information

Domain
nib.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →