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nhs.uk

nhs.uk had about 31.24M visits in September 2026, up 1.90% from August; most traffic is search.

NHS Choices - Your health, your choices

Traffic

31.24M

+1.90%MoMEstimated monthly visits
78933.73M22.49M11.24M0
Global rank

1,845

Country rank · United Kingdom

86

Category rank · Health

1

Average visit duration

01:49

Pages per visit

2.36

Bounce rate

63.04%

Search share

69.4%

Traffic sources

  • Search
    69.4%
  • Direct
    19.6%
  • Referrals
    6.2%
  • Social
    1.3%
  • Display ads
    1.2%
  • Generative AI
    1.0%
  • Email
    0.9%
  • Paid search
    0.5%
  • Other
    0.0%

Regions

  • United Kingdom
    76.7%
  • United States
    8.9%
  • Australia
    1.1%
  • Canada
    1.0%
  • India
    1.0%

See how nhs.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. bmi calculator226.36K1.18M19%
  2. nhs loginBRAND207.35K142.74K145%
  3. nhsBRAND190.18K216.45K88%
  4. nhs appBRAND164.78K61.71K267%
  5. bmi61.04K778.01K8%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Backlink rank

Global position

#509

Unchanged

2026-08-31

Referring IPs
61,029
Referring subnets
23,813
.NHS.UK rank
#11

Baidu rank

Similar sites

Website reports in the same category, with nearby monthly visits.

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

nhs.uk had about 31.24M visits in September 2026, up 1.90% from August; most traffic is search. Source: Vaneform estimates, https://vaneform.com/e/nhs-uk (updated 2026-09-01).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/nhs-uk" rel="nofollow"><img src="https://vaneform.com/api/badge/nhs-uk" alt="nhs.uk monthly visits · Vaneform" height="20"></a>