Traffic
160.1K
+10.37%MoMEstimated monthly visits
172.91K115.27K57.64K0
Global rank
234,757
Country rank · United Kingdom
9,611
Category rank · Insurance
87
Average visit duration
02:30
Pages per visit
3.01
Bounce rate
50.42%
Domain age
29 years
Search share
30.7%
Traffic sources
- Direct36.8%
- Search30.7%
- Paid search9.8%
- Display ads9.7%
- Referrals7.9%
- Email2.8%
- Social2.1%
- Generative AI0.3%
- Other0.0%
Regions
- United Kingdom96.3%
- India0.8%
- United States0.8%
- France0.8%
- Brazil0.4%
See how nfumutual.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- car insurance11.65K2.11M1%
- money supermarket7.41K72.58K10%
- nfu mutualBRAND5.59K5.5K102%
- tesco car insurance2.86K16.63K17%
- compare the market car insurance uk2.49K50.48K5%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 168.2 KiB
- Hosting
- EPISERVER_AS Optimizely AB · AS30811
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 52 days
Page and SEOSchema 5
- Final URL
- https://www.nfumutual.co.uk/
- Title
- NFU Mutual Insurance, Pensions, and Investments
- Description
- NFU Mutual offers personal service through 280+ UK agencies for home, farm, business insurance and pensions.
- Cross-origin redirect
- Yes
- Word count
- 1,369
- Internal / external links
- 125 / 4
- Canonical
- https://www.nfumutual.co.uk/
- Language
- en
- H1 / H2
- 1 / 20
- Images missing alt
- 0 / 6
- Schema
- ImageObject · ItemList · Organization · SearchAction · WebSite
- OG / Twitter
- OG
- OG locale
- en_GB
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Technology clues
- Bootstrap · jQuery · React · Bot protection · Consent manager · Cloudflare
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- cdn.optimizely.com · cdn.cookielaw.org · cdn.bc0a.com · widget.trustpilot.com · google.com
- Social links
- facebook.com · x.com · linkedin.com
- Server
- cloudflare
- Security headers
- 3 / 6
- HSTS / CSP
- CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Microsoft
- SOA
- auth0020.ns.eu.uu.net
- NS
- auth0030.ns.eu.uu.net. · auth0020.ns.eu.uu.net.
- MX
- 10 nfumutual-co-uk.mail.protection.outlook.com.
Hosting and networkAS30811
- A
- 217.114.94.2
- Hosting ASN
- AS30811 · 217.114.94.0/24
- Hosting organization
- EPISERVER_AS Optimizely AB
- Hosting country
- SE
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 52 days
- Certificate SAN
- DNS:nfumutual.co.uk
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 936
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- nfumutual.co.uk
- Registration status
- Domain registered
- Registered
- 1997-09-08
- Registrar
- Verizon Deutschland GMBH
- Expires
- 2027-09-08
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- active
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.