Traffic
95.3K
-10.08%MoMEstimated monthly visits
129.04K86.03K43.01K0
Global rank
373,239
Country rank · United States
111,619
Category rank · Insurance
1,320
Average visit duration
01:21
Pages per visit
2.57
Bounce rate
42.88%
Domain age
31 years
Search share
23.4%
Traffic sources
- Direct51.4%
- Search23.4%
- Referrals18.1%
- Email3.0%
- Display ads2.7%
- Social1.2%
- Generative AI0.2%
- Other0.0%
- Paid search0.0%
Regions
- United States86.1%
- India3.5%
- Canada1.5%
- Philippines1.1%
- United Kingdom1.1%
See how nfp.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- nfpBRAND5.25K36.14K15%
- nfp manhattanBRAND390240163%
- bonded car title texxas35036097%
- nfp corpBRAND330260127%
- email nfpBRAND27028096%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 470.5 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.2 · 80 days
Page and SEO
- Final URL
- https://www.nfp.com/
- Title
- Insurance Broker for Work, Home and Life | NFP
- Description
- Discover tailored insurance and consulting solutions that fit your life and business. Contact us today for personalized guidance and expert support.
- Cross-origin redirect
- Yes
- Word count
- 2,759
- Internal / external links
- 211 / 9
- Canonical
- https://www.nfp.com/
- Language
- en
- H1 / H2
- 1 / 14
- Images missing alt
- 12 / 27
- OG / Twitter
- OG
Technology and tracking1 tracking
- Technology clues
- Bootstrap · jQuery
- Tracking clues
- Google Tag Manager
- External script hosts
- kit.fontawesome.com · code.jquery.com · maps.googleapis.com · cdn.jsdelivr.net
- Social links
- facebook.com · linkedin.com · youtube.com · instagram.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- default · selector1 · selector2 · k1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Google · Microsoft
- SOA
- pdns75.ultradns.com
- NS
- pdns75.ultradns.biz. · pdns75.ultradns.com. · pdns75.ultradns.net. · 1 more
- MX
- 0 nfp-com.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 104.19.191.28 · 104.19.208.28
- Hosting ASN
- AS13335 · 104.19.176.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 80 days
- Certificate SAN
- DNS:nfp.com
Website information
- Domain
- nfp.com
- Registration status
- Domain registered
- Registered
- 1995-07-05
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 2027-11-02
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- active
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.