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newzealand.com

newzealand.com had about 1.18M visits in September 2026, down 2.59% from August; most traffic is search.

New Zealand Travel and New Zealand Business - The offical website for New Zealand Tourism

Website traffic

How much traffic does newzealand.com get?

1.18M

-2.59%MoMEstimated monthly visits
7891.3M868.98K434.49K0
Global rank

53,118

Country rank · United States

34,630

Category rank · Travel and Tourism

356

Average visit duration

01:21

Pages per visit

1.99

Bounce rate

54.87%

Domain age

31 years

Search share

54.4%

Sources

Where does newzealand.com's traffic come from?

  • Search
    54.4%
  • Display ads
    14.9%
  • Direct
    10.4%
  • Paid search
    6.8%
  • Referrals
    6.3%
  • Social
    4.6%
  • Email
    1.5%
  • Generative AI
    1.1%
  • Other
    0.0%

Regions

Which countries visit newzealand.com?

  • Australia
    28.4%
  • New Zealand
    19.5%
  • United States
    14.9%
  • Japan
    3.9%
  • Netherlands
    2.9%

See how newzealand.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to newzealand.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. new zealandBRAND9.46K478.01K2%
  2. auckland1.43K114.59K1%
  3. neuseeland1.33K12.86K10%
  4. milford sound1.23K41.18K3%
  5. lake tekapo1.2K26.39K5%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does newzealand.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.2 MiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 162 days
Page and SEO
Title
New Zealand Travel and New Zealand Business - The offical website for New Zealand Tourism
Description
Splash page
Cross-origin redirect
Yes
Word count
594
Internal / external links
16 / 16
Canonical
https://www.newzealand.com/?locale=jp
Language
ja-JP
H1 / H2
1 / 5
Images missing alt
0 / 15
Hreflang
x-default · de-DE · en · en-AU · en-CA · en-GB · en-IN · en-NZ · 5 more
OG / Twitter
OG · Twitter
Technology and tracking1 technologies
Technology clues
jQuery
External script hosts
tags.newzealand.com · cdn.speedcurve.com
Social links
youtube.com · youtube.com
Generator
Silverstripe CMS 5.4
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
MTA-STS
DKIM selectors
selector1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Google · Microsoft
SOA
a1-37.akam.net
NS
a4-65.akam.net. · a1-37.akam.net. · a5-66.akam.net. · 3 more
MX
0 newzealand-com.mail.protection.outlook.com.
Hosting and networkAS20940
A
23.53.3.148 · 23.53.3.132
Hosting ASN
AS20940 · 23.53.3.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-53-3-148.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G3 TLS ECC SHA384 2020 CA1
Certificate remaining
162 days
Certificate SAN
DNS:newzealand.com · DNS:api.newzealand.com · DNS:businessevents.newzealand.com · DNS:footage.newzealand.com · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 4

Website information

When was newzealand.com registered?

Domain
newzealand.com
Registration status
Domain registered
Registered
1995-05-21
Registrar
Webslice International Pte. Ltd
Expires
2028-05-22
Domain age
31 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to newzealand.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.