Website traffic
How much traffic does newyorklife.com get?
2.65M
-1.30%MoMEstimated monthly visits
2.96M1.98M987.65K0
Global rank
15,273
Country rank · United States
3,168
Category rank · Insurance
33
Average visit duration
07:29
Pages per visit
7.91
Bounce rate
23.05%
Domain age
31 years
Search share
15.1%
Sources
Where does newyorklife.com's traffic come from?
- Direct37.4%
- Referrals26.0%
- Search15.1%
- Social7.6%
- Email6.7%
- Paid search3.7%
- Display ads2.7%
- Generative AI0.7%
- Other0.0%
Regions
Which countries visit newyorklife.com?
- United States98.3%
- Philippines0.2%
- Puerto Rico0.1%
- Canada0.1%
- India0.1%
See how newyorklife.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to newyorklife.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- new york lifeBRAND59.76K61.51K97%
- new york life loginBRAND19.93K14.25K140%
- newyorklifeBRAND16.04K14.06K114%
- nylifeBRAND15.88K14.06K113%
- ny lifeBRAND7.39K7.67K96%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does newyorklife.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 203.0 KiB
- Hosting
- NYLI-AS · AS7163
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.2 · 168 days
Page and SEOSchema 7
- Final URL
- https://www.newyorklife.com/
- Title
- Trusted Guidance and Protection | New York Life Insurance
- Description
- Protect and build your future with comprehensive one-on-one guidance from New York Life. Learn about our life insurance and financial product offerings.
- Cross-origin redirect
- Yes
- Word count
- 1,546
- Internal / external links
- 79 / 15
- Canonical
- https://www.newyorklife.com/
- Language
- en
- H1 / H2
- 1 / 6
- Images missing alt
- 5 / 33
- Schema
- BreadcrumbList · InsuranceAgency · ListItem · Organization · SearchAction · WebSite · 1 more
- OG / Twitter
- OG · Twitter
Technology and tracking1 technologies
- Technology clues
- jQuery
- External script hosts
- rum.hlx.page · assets.adobedtm.com
- Social links
- twitter.com · facebook.com · linkedin.com · instagram.com · youtube.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Canva · Facebook · Google · Microsoft
- SOA
- dbru.br.ns.els-gms.att.net
- NS
- dbru.br.ns.els-gms.att.net. · dmtu.mt.ns.els-gms.att.net. · ns1.newyorklife.com. · 1 more
- MX
- 10 mx1.hc5039-89.iphmx.com. · 10 mx2.hc5039-89.iphmx.com.
Hosting and networkAS7163
- A
- 206.210.28.77 · 206.210.18.77
- Hosting ASN
- AS7163 · 206.210.28.0/24
- Hosting organization
- NYLI-AS - New York Life Insurance Company
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- retirementincomesolutions.com · meetnewyorklifeinvestments.com · longterminvestmentsolutions.com · newyorklifestructuredsettlements.com · 52 more
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 168 days
- Certificate SAN
- DNS:www.nyl.com · DNS:nyl.com · DNS:newyorklife.com · DNS:newyorklifeinvestments.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 6
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was newyorklife.com registered?
- Domain
- newyorklife.com
- Registration status
- Domain registered
- Registered
- 1995-07-10
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-07-09
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to newyorklife.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.