Website traffic
How much traffic does net-a-porter.com get?
6.81M
-3.75%MoMEstimated monthly visits
8.32M5.55M2.77M0
Global rank
7,116
Country rank · United States
2,456
Category rank · Fashion and Apparel
145
Average visit duration
02:43
Pages per visit
4.30
Bounce rate
45.19%
Domain age
27 years
Search share
15.4%
Sources
Where does net-a-porter.com's traffic come from?
- Direct22.9%
- Paid search22.3%
- Search15.4%
- Other14.9%
- Display ads9.4%
- Social6.1%
- Referrals5.0%
- Email3.8%
- Generative AI0.5%
Regions
Which countries visit net-a-porter.com?
- United States54.8%
- United Kingdom14.6%
- Australia4.0%
- Canada2.2%
- France1.6%
See how net-a-porter.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to net-a-porter.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- net a porterBRAND121.77K98.64K123%
- loro piana32.43K251K13%
- netaporterBRAND30.32K31.29K97%
- neiman marcus14.11K151.02K9%
- net-a-porterBRAND12.64K14.71K86%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does net-a-porter.com show publicly?
- Email authentication
- Hosting ASN
- DNSSEC
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 120 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · k1 · s1 · s2
- Mail stack
- Mimecast
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Atlassian · Facebook · Google · Microsoft
- SOA
- ns1-183.akam.net
- NS
- ns4-64.akam.net. · ns5-67.akam.net. · ns7-67.akam.net. · 1 more
- MX
- 0 eu-smtp-inbound-1.mimecast.com. · 0 eu-smtp-inbound-2.mimecast.com.
Hosting and networkAS16625
- A
- 23.35.102.17
- Hosting ASN
- AS16625 · 23.35.100.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-35-102-17.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G3 TLS ECC SHA384 2020 CA1
- Certificate remaining
- 120 days
- Certificate SAN
- DNS:corporate.ynap.com · DNS:api.net-a-porter.com · DNS:be.ecomm.ynap.biz · DNS:be.nonprod.ynap.biz · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 4
- /llms.txt
- Present · 7.4 KiB
- llms summary
- > NET-A-PORTER is a global luxury fashion retailer offering curated designer clothing, shoes, bags, jewelry, accessories and home goods, alongside editorial content through PORTER
Website information
When was net-a-porter.com registered?
- Domain
- net-a-porter.com
- Registration status
- Domain registered
- Registered
- 1999-07-26
- Registrar
- Nom-iq Ltd. dba COM LAUDE
- Expires
- 2027-07-26
- Domain age
- 27 years
- DNSSEC
- Yes
- Registry status
- server delete prohibited · server transfer prohibited
Similar sites
What sites are similar to net-a-porter.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.