Website traffic
How much traffic does nerdwallet.com get?
20.01M
-14.13%MoMEstimated monthly visits
27.3M18.2M9.1M0
Global rank
2,756
Country rank · United States
598
Category rank · Finance
6
Average visit duration
02:02
Pages per visit
2.83
Bounce rate
54.28%
Domain age
18 years
Search share
30.6%
Sources
Where does nerdwallet.com's traffic come from?
- Search30.6%
- Display ads27.2%
- Paid search17.9%
- Direct9.9%
- Other6.5%
- Referrals3.5%
- Social2.3%
- Email1.7%
- Generative AI0.4%
Regions
Which countries visit nerdwallet.com?
- United States94.8%
- Canada1.0%
- United Kingdom0.3%
- India0.2%
- Australia0.1%
See how nerdwallet.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nerdwallet.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- compound interest calculator97.38K494.16K20%
- nerdwalletBRAND75.46K83.88K90%
- retirement calculator54.48K80.88K67%
- best deals onlineBRAND37.34K2.38M2%
- roth ira calculator33.84K34.91K97%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does nerdwallet.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.2 MiB
- Hosting
- AMAZON-AES · AS14618
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 130 days
Page and SEOSchema 3
- Final URL
- https://www.nerdwallet.com/
- Title
- NerdWallet: Finance smarter
- Description
- NerdWallet makes it easy to find the right financial product for you. Our Nerds do all the research so you don’t have to.
- Cross-origin redirect
- Yes
- Word count
- 3,605
- Internal / external links
- 294 / 25
- Canonical
- https://www.nerdwallet.com/
- Language
- en
- H1 / H2
- 1 / 7
- Images missing alt
- 226 / 294
- Schema
- Organization · SearchAction · WebSite
- Hreflang
- x-default · en-US · en-CA
- OG / Twitter
- OG · Twitter
Technology and tracking5 technologies
- Technology clues
- WordPress · React · Consent manager · Cloudflare · Vercel
- Social links
- x.com · youtube.com · instagram.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 7（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · k1 · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Google · Microsoft · OneTrust · Stripe
- SOA
- ns-190.awsdns-23.com
- NS
- ns-1081.awsdns-07.org. · ns-1810.awsdns-34.co.uk. · ns-190.awsdns-23.com. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 aspmx2.googlemail.com. · 10 aspmx3.googlemail.com. · 2 more
Hosting and networkAS14618
- A
- 23.20.142.249 · 3.234.149.241 · 3.224.113.82
- Hosting ASN
- AS14618 · 23.20.0.0/15
- Hosting organization
- AMAZON-AES - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-23-20-142-249.compute-1.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 130 days
- Certificate SAN
- DNS:nerdwallet.com · DNS:*.nerdwallet.com
robots and AI crawling1 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 97
- AI explicitly disallowed
- 1
- AI explicitly allowed
- 15
- Disallow examples
- Google-Extended
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 236 B
Website information
When was nerdwallet.com registered?
- Domain
- nerdwallet.com
- Registration status
- Domain registered
- Registered
- 2009-02-03
- Registrar
- Nom-iq Ltd. dba COM LAUDE
- Expires
- 2027-02-03
- Domain age
- 18 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to nerdwallet.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.