Website traffic
How much traffic does national-lottery.co.uk get?
22.59M
-13.60%MoMEstimated monthly visits
28.24M18.83M9.41M0
Global rank
1,732
Country rank · United Kingdom
67
Category rank · Lottery
1
Average visit duration
02:38
Pages per visit
5.59
Bounce rate
37.12%
Domain age
32 years
Search share
30.1%
Sources
Where does national-lottery.co.uk's traffic come from?
- Direct53.0%
- Search30.1%
- Referrals6.0%
- Email3.7%
- Paid search3.4%
- Social2.0%
- Display ads1.3%
- Other0.3%
- Generative AI0.2%
Regions
Which countries visit national-lottery.co.uk?
- United Kingdom97.7%
- United States0.5%
- Singapore0.2%
- Netherlands0.2%
- China0.1%
See how national-lottery.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to national-lottery.co.uk?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- lotto results641.19K130.79K490%
- euromillions602.08K236.15K255%
- national lotteryBRAND489.2K300.75K163%
- lotteryBRAND374.19K213.9K175%
- euromillions results327.6K46.87K699%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does national-lottery.co.uk show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.2 MiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 189 days
Page and SEOSchema 2
- Final URL
- https://www.national-lottery.co.uk/
- Title
- The National Lottery | Changing Lives Every Day
- Description
- Discover the UK National Lottery site. Buy tickets for draw-games like Lotto, EuroMillions and Set For Life. Check results, play Instant Win Games and more.
- Cross-origin redirect
- Yes
- Word count
- 421
- Internal / external links
- 12 / 4
- Canonical
- https://www.national-lottery.co.uk/
- Language
- en
- H1 / H2
- 1 / 12
- Images missing alt
- 15 / 23
- Schema
- BreadcrumbList · ListItem
- OG / Twitter
- OG · Twitter
- OG locale
- en_GB
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Next.js · React · Consent manager
- Tracking clues
- Google Tag Manager
- External script hosts
- static.cdn-national-lottery.co.uk
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Not found
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ns-502.awsdns-62.com
- NS
- ns-1158.awsdns-16.org. · ns-2039.awsdns-62.co.uk. · ns-502.awsdns-62.com. · 1 more
- MX
- 0 nationallottery-co-uk02b.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 108.138.246.6 · 108.138.246.89 · 108.138.246.3 · 108.138.246.66
- Hosting ASN
- AS16509 · 108.138.240.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-108-138-246-6.sfo5.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 189 days
- Certificate SAN
- DNS:national-lottery.co.uk · DNS:blog.national-lottery.co.uk
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 109
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was national-lottery.co.uk registered?
- Domain
- national-lottery.co.uk
- Registration status
- Domain registered
- Registered
- 1994-10-07
- Registrar
- Allwyn Entertainment Limited t/a Allwyn Entertainment Ltd
- Expires
- 2028-10-07
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- active
Similar sites
What sites are similar to national-lottery.co.uk?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.