Traffic
3.71M
+0.77%MoMEstimated monthly visits
5.18M3.45M1.73M0
Global rank
14,828
Country rank · New Zealand
48
Category rank · Lottery
1
Average visit duration
03:01
Pages per visit
3.90
Bounce rate
39.96%
Domain age
20 years
Search share
28.4%
Traffic sources
- Direct56.4%
- Search28.4%
- Email6.7%
- Referrals3.2%
- Social1.9%
- Paid search1.7%
- Display ads1.6%
- Generative AI0.1%
- Other0.0%
Regions
- New Zealand96.0%
- United States1.5%
- Singapore0.6%
- Australia0.3%
- Cambodia0.2%
See how mylotto.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- lotto nzBRAND401.34K58.95K681%
- mylottoBRAND147.21K26.06K565%
- lottoBRAND137.16K709.14K19%
- lotto resultsBRAND121.05K130.79K93%
- nz lottoBRAND55.32K13.13K421%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 28.4 KiB
- Hosting
- NZ-LOTTERIES-AS-AP · AS38881
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 40 days
Page and SEO
- Final URL
- https://mylotto.co.nz/
- Title
- The Official Lotto NZ website
- Description
- Get your ticket online from the official Lotto NZ site. Easy ways to play. Buy on your mobile phone. Support the community. Be in to win.
- Cross-origin redirect
- No
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking1 tracking
- Technology clues
- Contentful
- Tracking clues
- Google Tag Manager
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- CAA issuers
- digicert.com
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- ns1.mylotto.co.nz
- NS
- ns2.mylotto.co.nz. · ns1.mylotto.co.nz. · ns3.mylotto.co.nz.
- MX
- 10 mylotto-co-nz.mail.protection.outlook.com.
Hosting and networkAS38881
- A
- 210.55.2.7
- Hosting ASN
- AS38881 · 210.55.2.0/24
- Hosting organization
- NZ-LOTTERIES-AS-AP - NZ Lotteries Commission
- Hosting country
- NZ
- BGP announcement
- Yes
- Reverse DNS
- mylotto.co.nz
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert EV RSA CA G2
- Certificate remaining
- 40 days
- Certificate SAN
- DNS:mylotto.co.nz · DNS:www.mylotto.co.nz
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1,354
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- mylotto.co.nz
- Registration status
- Domain registered
- Registered
- 2007-04-02
- Registrar
- Metaname
- Domain age
- 20 years
- Registry status
- ok
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.