Website traffic
How much traffic does msd.govt.nz get?
2.97M
+7.00%MoMEstimated monthly visits
3.25M2.17M1.08M0
Global rank
12,303
Country rank · New Zealand
35
Category rank · Legal
2
Average visit duration
04:21
Pages per visit
9.36
Bounce rate
21.69%
Domain age
25 years
Search share
30.4%
Sources
Where does msd.govt.nz's traffic come from?
- Direct53.9%
- Search30.4%
- Referrals5.7%
- Email4.9%
- Social4.0%
- Generative AI0.4%
- Paid search0.4%
- Display ads0.2%
- Other0.0%
Regions
Which countries visit msd.govt.nz?
- New Zealand88.7%
- United States3.7%
- Australia2.8%
- Japan1.6%
- United Kingdom0.7%
See how msd.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to msd.govt.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- mymsdBRAND293.24K46.4K632%
- my msdBRAND160.22K20.32K789%
- msdBRAND56.47K71.66K79%
- mymsd loginBRAND41.06K9.16K448%
- my msd loginBRAND27.35K8.69K315%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does msd.govt.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 224.3 KiB
- Hosting
- MSD-AS-NZ · AS139828
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 39 days
Page and SEO
- Final URL
- https://msd.govt.nz/
- Title
- MSD - Ministry of Social Development
- Description
- The Ministry of Social Development helps people to be successful in their lives. Every day our people invest energy and passion into making a difference in the lives of young adults, families, individuals and communities. In helping New Zealanders gain a job, an education, a responsibility or an opportunity, we build their security and welfare. We support people to form strong families, build vibrant communities and a dynamic nation.
- Cross-origin redirect
- No
- Word count
- 586
- Internal / external links
- 41 / 11
- Language
- en-NZ
- H1 / H2
- 1 / 11
- Images missing alt
- 0 / 2
Technology and tracking2 tracking
- Technology clues
- Bootstrap · jQuery
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- googletagmanager.com · staticcdn.co.nz
- Social links
- facebook.com · twitter.com
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Google · Microsoft
- SOA
- ns1.msd.govt.nz
- NS
- ns4.netgate.net.nz. · ns1.msd.govt.nz. · ns2.msd.govt.nz. · 1 more
- MX
- 10 msd-govt-nz.mail.protection.outlook.com.
Hosting and networkAS139828
- A
- 202.27.58.107
- Hosting ASN
- AS139828 · 202.27.58.0/24
- Hosting organization
- MSD-AS-NZ - Ministry of Social Development
- Hosting country
- NZ
- BGP announcement
- Yes
- Reverse DNS
- www.msd.govt.nz · www.socialhousing.govt.nz · socialhousing.govt.nz · msd.govt.nz
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR2
- Certificate remaining
- 39 days
- Certificate SAN
- DNS:msd.govt.nz · DNS:socialhousing.govt.nz · DNS:www.mainstream.msd.govt.nz · DNS:www.msd.govt.nz · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 503 B
- security summary
- Policy: http://msd.govt.nz/about-msd-and-our-work/tools/responsible-disclosure-guidelines.html · Contact: it_security@msd.govt.nz · Encryption: https://pgp.mit.edu/pks/lookup?op=ge
Website information
When was msd.govt.nz registered?
- Domain
- msd.govt.nz
- Registration status
- Domain registered
- Registered
- 2001-04-23
- Registrar
- Public Service Commission
- Domain age
- 25 years
- Registry status
- ok
Similar sites
What sites are similar to msd.govt.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.