Website traffic
How much traffic does morningstar.com get?
10.1M
-9.39%MoMEstimated monthly visits
12.12M8.08M4.04M0
Global rank
5,493
Country rank · United States
1,922
Category rank · Investing
17
Average visit duration
03:45
Pages per visit
3.70
Bounce rate
43.00%
Domain age
37 years
Search share
33.7%
Sources
Where does morningstar.com's traffic come from?
- Direct47.2%
- Search33.7%
- Referrals9.1%
- Email4.0%
- Social2.9%
- Generative AI1.2%
- Paid search1.0%
- Display ads0.8%
- Other0.1%
Regions
Which countries visit morningstar.com?
- United States66.7%
- Canada4.6%
- Italy4.5%
- Spain4.2%
- United Kingdom2.9%
See how morningstar.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to morningstar.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- morningstarBRAND145.83K164.12K89%
- bitcoin kurs64.46K334.27K19%
- morning starBRAND36.37K60.82K60%
- tesla stock32.88K867.07K4%
- bitcoin price usd27.25K643.61K4%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does morningstar.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 890.9 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 97 days
Page and SEO
- Final URL
- https://www.morningstar.com/
- Title
- Morningstar | Empowering Investor Success
- Description
- Morningstar is an investment research company offering mutual fund, ETF, and stock analysis, ratings, and data, and portfolio tools. Discover actionable insights today.
- Cross-origin redirect
- Yes
- Word count
- 2,465
- Internal / external links
- 121 / 6
- Language
- en
- H1 / H2
- 1 / 31
- Images missing alt
- 35 / 53
- Hreflang
- en-US · es-ES · en-FR · en-IE · en-NL · en-ES · en-DE · en-AT · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking3 technologies
- Technology clues
- Nuxt · Tailwind · Express
- External script hosts
- 641d2113cf5d.edge.sdk.awswaf.com · 641d2113cf5d.edge.captcha-sdk.awswaf.com · api.b2c.com
- Social links
- facebook.com · twitter.com · linkedin.com · youtube.com · instagram.com
- Server
- CloudFront
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · k1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Google · OneTrust · Stripe
- SOA
- pdns205.ultradns.com
- NS
- dns1.p04.nsone.net. · dns2.p04.nsone.net. · dns3.p04.nsone.net. · 5 more
- MX
- 5 morningstar-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 3.175.227.29 · 3.175.227.39 · 3.175.227.7 · 3.175.227.66
- Hosting ASN
- AS16509 · 3.175.227.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-175-227-29.nrt12.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 97 days
- Certificate SAN
- DNS:dotcom-edge-redirect-prod.ind7f52b.eas.morningstar.com · DNS:morningstar.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 13
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 373 B
Website information
When was morningstar.com registered?
- Domain
- morningstar.com
- Registration status
- Domain registered
- Registered
- 1989-04-25
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-04-26
- Domain age
- 37 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to morningstar.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.