Traffic
196.87K
-14.63%MoMEstimated monthly visits
249.05K166.03K83.02K0
Global rank
218,329
Country rank · New Zealand
2,274
Category rank · Government
37
Average visit duration
01:00
Pages per visit
2.27
Bounce rate
42.93%
Domain age
28 years
Search share
58.3%
Traffic sources
- Search58.3%
- Direct26.8%
- Referrals7.5%
- Email3.1%
- Social2.4%
- Generative AI1.9%
- Display ads0.0%
- Other0.0%
- Paid search0.0%
Regions
- New Zealand46.5%
- United States5.3%
- Australia4.8%
- Indonesia4.0%
- United Kingdom2.3%
See how mfat.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- iran1.97K3.05M0%
- mfatBRAND1.65K1.74K95%
- mfat jobs480440109%
- nz election3308.11K4%
- ministry of foreign affairs and trade33052064%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 68.4 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 73 days
Page and SEO
- Final URL
- https://www.mfat.govt.nz/
- Title
- Home | New Zealand Ministry of Foreign Affairs and Trade
- Cross-origin redirect
- Yes
- Word count
- 1,021
- Internal / external links
- 92 / 8
- Canonical
- https://www.mfat.govt.nz/en
- Language
- en-NZ
- H1 / H2
- 1 / 5
- Images missing alt
- 14 / 19
- Hreflang
- de-de · en-nz · es-es · fr-fr · ja-jp · ko-kr · mi-nz · nl-nl · 7 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_GB
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- React
- Tracking clues
- Google Tag Manager
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Apple · Atlassian · Facebook · Microsoft
- SOA
- ns1.digital.govt.nz
- NS
- ns1.digital.govt.nz. · ns2.digital.govt.nz. · ns3.digital.govt.nz. · 2 more
- MX
- 0 mfat-govt-nz.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 15.197.182.189 · 99.83.145.89
- Hosting ASN
- AS16509 · 15.197.176.0/20
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a9b582759c91ecbb4.awsglobalaccelerator.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 73 days
- Certificate SAN
- DNS:mfat.govt.nz
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 4
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- mfat.govt.nz
- Registration status
- Domain registered
- Registered
- 1998-07-20
- Registrar
- Public Service Commission
- Domain age
- 28 years
- Registry status
- ok
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.