Traffic
574.09K
-14.42%MoMEstimated monthly visits
724.45K482.97K241.48K0
Global rank
83,380
Country rank · United Kingdom
3,023
Category rank · Tourist Attractions
7
Average visit duration
01:37
Pages per visit
3.08
Bounce rate
48.95%
Domain age
18 years
Search share
32.0%
Traffic sources
- Search32.0%
- Direct30.7%
- Referrals10.6%
- Paid search10.5%
- Email7.2%
- Display ads5.5%
- Social1.8%
- Other1.2%
- Generative AI0.6%
Regions
- United Kingdom88.7%
- India1.7%
- Netherlands1.3%
- United States1.3%
- Hong Kong SAR China1.0%
See how merlinannualpass.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- merlin passBRAND11.92K3.63K328%
- merlin annual passBRAND10.53K2.96K356%
- merlinBRAND6.26K180.63K4%
- merlin attractionsBRAND3.03K760399%
- alton towers1.29K61.44K2%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 192.0 KiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 62 days
Page and SEOSchema 5
- Final URL
- https://www.merlinannualpass.co.uk/
- Title
- Merlin Annual Pass Official Site
- Description
- A Merlin Pass opens the door to the UK's top attractions, so wherever you live, you’re guaranteed to have the ultimate passport to fun!
- Cross-origin redirect
- Yes
- Word count
- 1,103
- Internal / external links
- 68 / 8
- Canonical
- https://www.merlinannualpass.co.uk/
- Language
- en-GB
- H1 / H2
- 1 / 35
- Images missing alt
- 10 / 19
- Schema
- ImageGallery · ImageObject · Organization · SearchAction · WebSite
- Hreflang
- en-GB · x-default
- OG / Twitter
- OG · Twitter
- OG locale
- en_GB
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Contentful · jQuery · Consent manager
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.cookielaw.org · me-annualpass.tickets.merlinannualpass.co.uk
- Social links
- tiktok.com · facebook.com · instagram.com · twitter.com · youtube.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Microsoft
- SOA
- ns1-09.azure-dns.com
- NS
- ns1-09.azure-dns.com. · ns2-09.azure-dns.net. · ns3-09.azure-dns.org. · 1 more
- MX
- 10 merlinannualpass-co-uk.mail.protection.outlook.com.
Hosting and networkAS8075
- A
- 150.171.110.134
- Hosting ASN
- AS8075 · 150.171.0.0/16
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust TLS RSA CA G1
- Certificate remaining
- 62 days
- Certificate SAN
- DNS:merlinannualpass.co.uk
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- merlinannualpass.co.uk
- Registration status
- Domain registered
- Registered
- 2008-11-18
- Registrar
- CSC Corporate Domains, Inc
- Expires
- 2026-11-18
- Domain age
- 18 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.