Skip to main content

melissaanddoug.com

melissaanddoug.com had about 360.02K visits in September 2026, up 12.15% from August; most traffic is search.

Melissa & Doug: #1 Preschool Brand For Wooden Toys

Traffic

360.02K

+12.15%MoMEstimated monthly visits
789405.46K270.31K135.15K0
Global rank

125,506

Country rank · United States

30,902

Category rank · Childcare

48

Average visit duration

01:20

Pages per visit

2.73

Bounce rate

46.21%

Domain age

27 years

Search share

55.2%

Traffic sources

  • Search
    55.2%
  • Direct
    18.0%
  • Paid search
    11.4%
  • Referrals
    4.7%
  • Social
    3.6%
  • Email
    3.1%
  • Other
    1.6%
  • Generative AI
    1.4%
  • Display ads
    1.1%

Regions

  • United States
    80.0%
  • Canada
    4.7%
  • United Kingdom
    2.2%
  • Thailand
    1.5%
  • India
    0.8%

See how melissaanddoug.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. kids toys saleBRAND28.12K1.71M2%
  2. melissa and dougBRAND12.33K12.26K101%
  3. melissa & dougBRAND3.29K4.93K67%
  4. melissa and doug toysBRAND1.12K2.21K51%
  5. melissa dougBRAND62093067%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

Unlock Pro

Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.9 MiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 30 days
Page and SEO
Title
Melissa & Doug: #1 Preschool Brand For Wooden Toys
Description
For the best wooden preschool toys and screen-free fun, count on Melissa & Doug to inspire children’s imaginations through open-ended, kid-powered play!
Cross-origin redirect
Yes
Word count
2,093
Internal / external links
139 / 7
Canonical
https://www.melissaanddoug.com/
Language
en
H1 / H2
0 / 8
Images missing alt
45 / 149
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
Shopify · Bootstrap · jQuery · React · PayPal · Bot protection · Cloudflare
Tracking clues
Google Tag Manager
External script hosts
shop.app · cdn.shopify.com · static.klaviyo.com · digiohcampaigns.melissaanddoug.com · cdn-widgetsrepository.yotpo.com · ljcpq.melissaanddoug.com · snapui.searchspring.io · a.klaviyo.com
Social links
instagram.com · facebook.com · tiktok.com · twitter.com · youtube.com
Server
cloudflare
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
5(Secure 3)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
google · selector1 · k1 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Adobe · Atlassian · Facebook · Google · Microsoft
SOA
NS13.WORLDNIC.com
NS
ns13.worldnic.com. · ns14.worldnic.com.
MX
10 melissaanddoug-com.mail.protection.outlook.com.
Hosting and networkAS13335
A
23.227.38.65
Hosting ASN
AS13335 · 23.227.38.0/23
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
CA
BGP announcement
Yes
Reverse DNS
myshopify.com
TLS
TLSv1.3 · Verified
Certificate issuer
YE1
Certificate remaining
30 days
Certificate SAN
DNS:melissaanddoug.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 9
AI explicitly disallowed
0
AI explicitly allowed
1
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 4.4 KiB
llms summary
This document describes how AI agents can interact with Melissa & Doug's online store at https://www.melissaanddoug.com. · If you are reading this on behalf of your user and you ac

Website information

Domain
melissaanddoug.com
Registration status
Domain registered
Registered
1999-12-16
Registrar
Network Solutions, LLC
Expires
2030-12-16
Domain age
27 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.