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melbourne.vic.gov.au

melbourne.vic.gov.au had about 1.24M visits in September 2026, down 7.67% from August; most traffic is search.

Policies and protocols

Traffic

1.24M

-7.67%MoMEstimated monthly visits
7891.55M1.04M517.78K0
Global rank

42,980

Country rank · Australia

837

Category rank · Government

34

Average visit duration

01:43

Pages per visit

2.95

Bounce rate

46.31%

Search share

57.3%

Traffic sources

  • Search
    57.3%
  • Direct
    25.4%
  • Referrals
    6.6%
  • Social
    4.3%
  • Email
    4.0%
  • Generative AI
    0.9%
  • Paid search
    0.8%
  • Display ads
    0.7%
  • Other
    0.0%

Regions

  • Australia
    86.8%
  • United States
    1.9%
  • New Zealand
    1.1%
  • United Kingdom
    0.6%
  • Philippines
    0.6%

See how melbourne.vic.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. whats on melbourne6.14K4.04K152%
  2. melbourneBRAND4.53K285.85K2%
  3. melbourne city council2.86K2.46K116%
  4. what's on melbourne2.8K1.31K214%
  5. things to do in melbourne2.76K9.21K30%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 202
  • Email authentication
  • Hosting ASN
HTTP
202
Page size
2.0 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 83 days
Page and SEO
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
Language
en
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
External script hosts
7ffa6dc119d4.72c532f5.ap-northeast-1.token.awswaf.com
Server
CloudFront
Security headers
4 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
s1 · s2
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Google · Microsoft
SOA
ns-1843.awsdns-38.co.uk
NS
ns-106.awsdns-13.com. · ns-1110.awsdns-10.org. · ns-1843.awsdns-38.co.uk. · 1 more
MX
10 mx1.hc839-17.ap.iphmx.com. · 10 mx2.hc839-17.ap.iphmx.com.
Hosting and networkAS16509
A
52.65.11.161 · 52.63.62.187
Hosting ASN
AS16509 · 52.65.0.0/16
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-52-65-11-161.ap-southeast-2.compute.amazonaws.com
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
83 days
Certificate SAN
DNS:melbourne.vic.gov.au · DNS:*.melbourne.vic.gov.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Discovered
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
melbourne.vic.gov.au
Registration status
Domain registered
Registrar
Department of Finance - VIC
Registry status
clientDeleteProhibited · serverRenewProhibited · clientUpdateProhibited

Similar sites

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →