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mckinsey.org

mckinsey.org had about 1.36M visits in September 2026, up 74.72% from August; the top source is direct.

Home | McKinsey.org | McKinsey & Company

Traffic

1.36M

+74.72%MoMEstimated monthly visits
7891.46M975.77K487.89K0
Global rank

48,065

Country rank · Egypt

1,121

Category rank · Business Services

3

Average visit duration

01:48

Pages per visit

1.96

Bounce rate

49.15%

Domain age

28 years

Search share

15.3%

Traffic sources

  • Direct
    23.1%
  • Social
    23.0%
  • Search
    15.3%
  • Paid search
    13.5%
  • Email
    8.7%
  • Display ads
    8.1%
  • Referrals
    7.5%
  • Generative AI
    0.6%
  • Other
    0.1%

Regions

  • India
    24.6%
  • Egypt
    12.3%
  • United States
    11.7%
  • Indonesia
    5.3%
  • United Kingdom
    4.3%

See how mckinsey.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. mckinsey forward programBRAND23K58.79K39%
  2. mckinsey forwardBRAND3.16K7.91K40%
  3. mckinseyBRAND2.08K207.95K1%
  4. mckinsey forward program loginBRAND2.01K2.61K77%
  5. mckinsey.org forwardBRAND1.15K1.27K91%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
90.8 KiB
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 99 days
Page and SEO
Title
Home | McKinsey.org | McKinsey & Company
Cross-origin redirect
Yes
Word count
356
Internal / external links
6 / 3
Canonical
https://www.mckinsey.org/home
Language
en
H1 / H2
1 / 2
Images missing alt
1 / 2
OG / Twitter
Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Technology clues
Next.js · React · Hotjar · Bot protection · Consent manager
Tracking clues
Meta Pixel
External script hosts
cdn.cookielaw.org
Social links
linkedin.com
Server
Windows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
Security headers
2 / 6
HSTS / CSP
HSTS
Cookie
1(Secure 0)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · k1
Mail stack
Proofpoint
IPv6
AAAA present
Site verification TXT
Microsoft
SOA
ns2.mckinsey.com
NS
a22-66.akam.net. · a18-65.akam.net. · a3-67.akam.net. · 3 more
MX
10 mxb-00134603.gslb.pphosted.com. · 10 mxa-00134603.gslb.pphosted.com.
Hosting and networkAS20940
A
23.53.3.144 · 23.53.3.146
AAAA
2600:140b:6c00:38::17cd:d6a4 · 2600:140b:6c00:38::17cd:d6b5
Hosting ASN
AS20940 · 23.53.3.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-53-3-144.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G3 TLS ECC SHA384 2020 CA1
Certificate remaining
99 days
Certificate SAN
DNS:mckinsey.org · DNS:uat.mckinsey.org · DNS:upgrade.mckinsey.org · DNS:www.mckinsey.org
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 39
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 38.1 KiB
llms summary
> McKinsey & Company is a global management consulting firm that helps organizations across the private, public, and social sectors create change, build capabilities, and deliver s

Website information

Domain
mckinsey.org
Registration status
Domain registered
Registered
1998-09-17
Registrar
CSC Corporate Domains, Inc.
Expires
2027-09-16
Domain age
28 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.