Traffic
120.02K
296,171
8,690
43
00:59
2.82
41.11%
69.0%
Traffic sources
- Search69.0%
- Direct10.4%
- Email7.5%
- Paid search4.5%
- Social4.5%
- Referrals2.5%
- Other1.2%
- Display ads0.5%
- Generative AI0.0%
Regions
- Australia56.1%
- India9.8%
- United States6.3%
- Malaysia3.8%
- Brazil3.6%
Related boards: Most visited websites in Australia · Top childcare websites by traffic · Fastest growing childcare websites
See how mattel.com.au compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.
Search visibility
Keyword samples
- 7.4K202.41K4%
- BRAND3.42K90.93K4%
- BRAND2.66K49.46K5%
- 1.65K91.73K2%
- 1.31K240.4K1%
Keyword rankings
Keyword rankings
See the keywords mattel.com.au ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.
Cite or embed
mattel.com.au had about 120.02K visits in September 2026, up 17.07% from August; most traffic is search. Source: Vaneform estimates, https://vaneform.com/e/mattel-com-au (updated 2026-09-01).
Show this report's monthly visits on your site or README. Updates with each data month.
<a href="https://vaneform.com/e/mattel-com-au" rel="nofollow"><img src="https://vaneform.com/api/badge/mattel-com-au" alt="mattel.com.au monthly visits · Vaneform" height="20"></a>