Traffic
51.69K
-16.94%MoMEstimated monthly visits
83.76K55.84K27.92K0
Global rank
431,439
Country rank · Australia
10,470
Category rank · E-commerce and Shopping
190
Average visit duration
03:34
Pages per visit
6.52
Bounce rate
36.44%
Search share
68.3%
Traffic sources
- Search68.3%
- Direct16.9%
- Paid search5.4%
- Generative AI5.1%
- Referrals3.2%
- Other0.7%
- Display ads0.5%
- Social0.1%
- Email0.0%
Regions
- Australia91.6%
- United States4.0%
- Philippines2.2%
- India2.2%
See how matchbox.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- matchboxBRAND1.56K64.46K2%
- owala1.24K516.62K0%
- owala bottle39055.06K1%
- matchbox melbourne240130185%
- owala water bottle23074.39K0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.7 MiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 72 days
Page and SEOSchema 3
- Final URL
- https://matchbox.com.au/
- Title
- Kitchenware Australia | Cookware, Bottles & Homewares – Matchbox
- Description
- Shop Australia's favourite kitchenware online at Matchbox — cookware, drink bottles, lunch boxes & homewares from top brands. Fast shipping. Shop now.
- Cross-origin redirect
- No
- Word count
- 5,092
- Internal / external links
- 371 / 6
- Canonical
- https://matchbox.com.au/
- Language
- en
- H1 / H2
- 3 / 0
- Images missing alt
- 186 / 286
- Schema
- Organization · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · Angular · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- analytics.ahrefs.com · paypal.com · shop.app · cdn.shopify.com · static.klaviyo.com · cdn-widgetsrepository.yotpo.com · cdn-loyalty.yotpo.com · data.stats.tools · 2 more
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · selector2 · s1 · s2
- IPv6
- No AAAA
- Site verification TXT
- Google · Microsoft
- SOA
- ivy.ns.cloudflare.com
- NS
- ivy.ns.cloudflare.com. · miles.ns.cloudflare.com.
- MX
- 1 filter1.awdcloud.com.au. · 2 filter2.awdcloud.com.au.
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 72 days
- Certificate SAN
- DNS:matchbox.com.au
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 13
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with Matchbox's online store at https://matchbox.com.au. · If you are reading this on behalf of your user and you act as a person
Website information
- Domain
- matchbox.com.au
- Registration status
- Domain registered
- Registrar
- Melbourne IT
- Registry status
- serverRenewProhibited
Similar sites
Website reports in the same category, with nearby monthly visits.
- simple.hu
- groupepronature.ca
- atlasrr.com
- sangaqua.co.kr
- super-hobby.co.uk
- mastgeneralstore.com
- favorita.com.br
- casecompany.be
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.