Traffic
189.57K
-23.22%MoMEstimated monthly visits
348.09K232.06K116.03K0
Global rank
210,748
Country rank · United States
56,652
Category rank · Home and Garden
697
Average visit duration
01:33
Pages per visit
2.81
Bounce rate
43.92%
Domain age
30 years
Search share
52.3%
Traffic sources
- Search52.3%
- Direct16.9%
- Email8.9%
- Referrals6.8%
- Paid search6.0%
- Social4.1%
- Display ads3.5%
- Generative AI1.2%
- Other0.2%
Regions
- United States79.9%
- Canada4.3%
- Mexico2.7%
- Australia2.5%
- Netherlands1.3%
See how masterbuilt.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- masterbuiltBRAND2.82K1.81K156%
- masterbuilt smokerBRAND1.55K1.12K138%
- masterbuilt electric smokerBRAND1.5K1.18K127%
- masterbuilt digital electric smokerBRAND1.34K810165%
- replacement parts for masterbuilt electric smokerBRAND1.12K710158%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 396.7 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 77 days
Page and SEOSchema 3
- Final URL
- https://www.masterbuilt.com/
- Title
- Masterbuilt - Master it.
- Description
- Masterbuilt makes innovative digital charcoal grills, griddles, electric smokers, propane smokers, combination grill & smokers, fryers and more. For the backyard griller or on-the-go meat smoker, master the art of cooking with Masterbuilt.
- Cross-origin redirect
- Yes
- Word count
- 2,945
- Internal / external links
- 68 / 6
- Canonical
- https://www.masterbuilt.com/
- Language
- en
- H1 / H2
- 1 / 16
- Images missing alt
- 72 / 90
- Schema
- Organization · SearchAction · WebSite
- Hreflang
- x-default · en · es · fr · en-CA · fr-CA · de-DE · fr-DE · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking4 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Intercom · Bot protection · Cloudflare
- Tracking clues
- Google Analytics · Google Ads · Microsoft Ads · TikTok Pixel
- External script hosts
- shop.app · cdn.shopify.com · apps.bazaarvoice.com · static.klaviyo.com · app.covet.pics · d5zu2f4xvqanl.cloudfront.net
- Social links
- instagram.com · facebook.com · instagram.com · facebook.com · youtube.com · tiktok.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- dns1.comlaude-dns.com
- NS
- dns1.comlaude-dns.com. · dns2.comlaude-dns.net. · dns3.comlaude-dns.co.uk. · 1 more
- MX
- 10 mxa-0051cc01.gslb.pphosted.com. · 10 mxb-0051cc01.gslb.pphosted.com.
Hosting and networkAS13335
- A
- 23.227.38.32
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 77 days
- Certificate SAN
- DNS:masterbuilt.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 31
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.4 KiB
- llms summary
- This document describes how AI agents can interact with Masterbuilt's online store at https://www.masterbuilt.com. · If you are reading this on behalf of your user and you act as a
Website information
- Domain
- masterbuilt.com
- Registration status
- Domain registered
- Registered
- 1997-02-11
- Registrar
- Nom-iq Ltd. dba COM LAUDE
- Expires
- 2027-02-12
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
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Website reports in the same category, with nearby monthly visits.
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.