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massey.ac.nz

massey.ac.nz had about 1.61M visits in September 2026, down 7.19% from August; the top source is direct.

Massey University of New Zealand - Te Kunenga ki Pūrehuroa - Massey University

Traffic

1.61M

-7.19%MoMEstimated monthly visits
7891.88M1.25M625.04K0
Global rank

27,407

Country rank · New Zealand

122

Category rank · Universities and Colleges

6

Average visit duration

07:33

Pages per visit

7.00

Bounce rate

31.56%

Domain age

30 years

Search share

18.1%

Traffic sources

  • Direct
    36.9%
  • Referrals
    34.0%
  • Search
    18.1%
  • Email
    5.7%
  • Social
    3.1%
  • Generative AI
    1.3%
  • Display ads
    0.7%
  • Paid search
    0.4%
  • Other
    0.0%

Regions

  • New Zealand
    83.3%
  • Australia
    2.3%
  • United States
    2.0%
  • Indonesia
    1.9%
  • India
    1.0%

See how massey.ac.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. massey university18.71K23.59K79%
  2. massey library5.38K3.38K159%
  3. masseyBRAND3.98K15.16K26%
  4. massey portal2.16K1.67K129%
  5. massey library search1.78K610292%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
62.2 KiB
Hosting
MASSEY-AS · AS9433
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.2 · 73 days
Page and SEOSchema 2
Title
Massey University of New Zealand - Te Kunenga ki Pūrehuroa - Massey University
Description
Te Kunenga ki Pūrehuroa Massey University offers a range of undergraduate and postgraduate degrees, diplomas and certificates to students from around New Zealand, and the world
Cross-origin redirect
Yes
Word count
908
Internal / external links
51 / 2
Canonical
https://www.massey.ac.nz/
Language
en-NZ
H1 / H2
1 / 15
Images missing alt
8 / 22
Schema
CollegeOrUniversity · PostalAddress
OG / Twitter
OG · Twitter
Feed / Manifest / AMP
Manifest
Technology and tracking1 tracking
Tracking clues
Google Tag Manager
External script hosts
d2ub1k1pknil0e.cloudfront.net
Server
nginx
Security headers
4 / 6
HSTS / CSP
CSP
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
MTA-STS / BIMI
MTA-STS · BIMI
DKIM selectors
selector1 · k1 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
CAA issuers
pki.goog · ssl.com · digicert.com · letsencrypt.org · 1 more
Site verification TXT
Adobe · Apple · Atlassian · Facebook · Google · Microsoft
SOA
tur-dns5.massey.ac.nz
NS
ns3.massey.ac.nz. · ns1.massey.ac.nz. · ns2.massey.ac.nz.
MX
10 massey-ac-nz.mail.protection.outlook.com.
Hosting and networkAS9433
A
130.123.10.101
Hosting ASN
AS9433 · 130.123.0.0/16
Hosting organization
MASSEY-AS - Massey University
Hosting country
NZ
BGP announcement
Yes
Reverse DNS
ns-proxy1.massey.ac.nz
TLS
TLSv1.2 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
73 days
Certificate SAN
DNS:*.massey.ac.nz · DNS:massey.ac.nz
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 2
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
massey.ac.nz
Registration status
Domain registered
Registered
1997-03-16
Registrar
Key-Systems GmbH
Domain age
30 years
Registry status
ok

Similar sites

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.