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macpac.co.nz

macpac.co.nz had about 400.28K visits in September 2026, down 24.34% from August; most traffic is search.

Real Good Kiwi Gear | Macpac NZ

Website traffic

How much traffic does macpac.co.nz get?

400.28K

-24.34%MoMEstimated monthly visits
789618.52K412.35K206.17K0
Global rank

104,277

Country rank · New Zealand

389

Category rank · E-commerce and Shopping

8

Average visit duration

01:52

Pages per visit

3.73

Bounce rate

36.53%

Domain age

29 years

Search share

53.1%

Sources

Where does macpac.co.nz's traffic come from?

  • Search
    53.1%
  • Direct
    20.3%
  • Paid search
    9.9%
  • Email
    6.8%
  • Referrals
    3.8%
  • Social
    2.7%
  • Display ads
    2.3%
  • Generative AI
    1.0%
  • Other
    0.0%

Regions

Which countries visit macpac.co.nz?

  • New Zealand
    86.8%
  • United States
    3.0%
  • United Kingdom
    2.2%
  • Canada
    1.3%
  • Australia
    1.2%

See how macpac.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to macpac.co.nz?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. macpacBRAND14.6K33.94K43%
  2. mac pacBRAND6401.74K37%
  3. product63017.78M0%
  4. yeti590289.84K0%
  5. macpac rain jacket580380153%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does macpac.co.nz show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
232.8 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 131 days
Page and SEO
Title
Real Good Kiwi Gear | Macpac NZ
Description
Macpac is your go-to outdoor store for premium outdoor clothing, equipment, and footwear in New Zealand. Shop all your favourite outdoor gear!
Cross-origin redirect
Yes
Word count
1,473
Internal / external links
438 / 3
Canonical
https://www.macpac.co.nz/
Language
en
H1 / H2
1 / 0
Images missing alt
6 / 83
Hreflang
en-au · en-nz · x-default
OG / Twitter
OG
Technology and tracking2 tracking
Technology clues
Contentful · Cloudflare · Bootstrap · jQuery · React
Tracking clues
Google Tag Manager · Cloudflare Web Analytics
External script hosts
commerceops.tryzens-analytics.com · 520003350.collect.igodigital.com · cdn.jsdelivr.net · cdnjs.cloudflare.com · widgets.turnto.com · maps.googleapis.com · cdn.cquotient.com · static.cloudflareinsights.com
Social links
facebook.com · instagram.com · youtube.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · Canva · DocuSign · Facebook · 2 more
SOA
ns-1518.awsdns-61.org
NS
ns-1018.awsdns-63.net. · ns-145.awsdns-18.com. · ns-1518.awsdns-61.org. · 1 more
MX
1 mxa-00647001.gslb.pphosted.com. · 1 mxb-00647001.gslb.pphosted.com.
Hosting and networkAS16509
A
3.164.143.123 · 3.164.143.44 · 3.164.143.37 · 3.164.143.86
Hosting ASN
AS16509 · 3.164.140.0/22
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-164-143-123.nrt20.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
131 days
Certificate SAN
DNS:macpac.co.nz · DNS:www.macpac.co.nz · DNS:development.macpac.co.nz

Website information

When was macpac.co.nz registered?

Domain
macpac.co.nz
Registration status
Domain registered
Registered
1997-04-13
Registrar
Netregistry PTY Ltd/TA Webcentral and Melbourne IT
Domain age
29 years
Registry status
ok

Similar sites

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →