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lpl.com

lpl.com had about 4.85M visits in September 2026, down 14.19% from August; most traffic is direct.

lpl financial | investment & wealth management nationwide

Website traffic

How much traffic does lpl.com get?

4.85M

-14.19%MoMEstimated monthly visits
7896.17M4.11M2.06M0
Global rank

8,898

Country rank · United States

1,830

Category rank · Investing

16

Average visit duration

10:33

Pages per visit

7.51

Bounce rate

19.59%

Domain age

32 years

Search share

10.9%

Sources

Where does lpl.com's traffic come from?

  • Direct
    69.1%
  • Search
    10.9%
  • Referrals
    9.7%
  • Email
    5.8%
  • Social
    2.4%
  • Display ads
    1.0%
  • Paid search
    0.7%
  • Generative AI
    0.3%
  • Other
    0.0%

Regions

Which countries visit lpl.com?

  • United States
    98.1%
  • Mexico
    1.0%
  • Canada
    0.2%
  • India
    0.2%
  • United Kingdom
    0.1%

See how lpl.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to lpl.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. lpl financialBRAND68.98K48.31K143%
  2. lplBRAND30.96K145.82K21%
  3. lpl financial loginBRAND15.39K12.19K126%
  4. lpl financial careersBRAND7.29K3.6K203%
  5. lpl clientworks loginBRAND3.77K—

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does lpl.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 155 days
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 1 more
SOA
gold.foundationdns.com
NS
gold.foundationdns.net. · gold.foundationdns.org. · gold.foundationdns.com.
MX
10 mxa-0017a502.gslb.pphosted.com. · 10 mxb-0017a502.gslb.pphosted.com.
Hosting and networkAS13335
A
104.18.17.155 · 104.18.16.155
Hosting ASN
AS13335 · 104.18.16.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
GeoTrust TLS RSA CA G1
Certificate remaining
155 days
Certificate SAN
DNS:www.lpl.com · DNS:author-prod.lpl.com · DNS:joinlpl.com · DNS:lplfinancial.lpl.com · 16 more

Website information

When was lpl.com registered?

Domain
lpl.com
Registration status
Domain registered
Registered
1994-08-02
Registrar
GoDaddy Corporate Domains, LLC
Expires
2035-08-05
Domain age
32 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to lpl.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →