Traffic
111.18K
-13.99%MoMEstimated monthly visits
173.31K115.54K57.77K0
Global rank
358,931
Country rank · United States
140,799
Category rank · Health
2,797
Average visit duration
00:26
Pages per visit
1.95
Bounce rate
42.64%
Domain age
28 years
Search share
73.1%
Traffic sources
- Search73.1%
- Direct19.0%
- Social2.9%
- Referrals2.4%
- Paid search1.5%
- Display ads0.7%
- Email0.2%
- Other0.1%
- Generative AI0.1%
Regions
- United States46.5%
- India4.2%
- Australia3.9%
- Singapore3.7%
- United Kingdom3.1%
See how listerine.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- listerineBRAND3.73K30.27K12%
- listerine stripsBRAND1.89K11.79K16%
- listerine sprayBRAND1.15K2.2K52%
- listerine mouthwashBRAND1.1K3.91K28%
- canker sore1.03K90.65K1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 595.5 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 77 days
Page and SEOSchema 5
- Final URL
- https://www.listerine.com/
- Title
- Mouthwash and Oral Care | LISTERINE®
- Description
- Learn more about the mouthwash that kills 99% of bad breath germs, explore our oral care products and get tips on how to maintain healthy oral hygiene routines.
- Cross-origin redirect
- Yes
- Word count
- 571
- Internal / external links
- 47 / 7
- Canonical
- https://www.listerine.com/
- Language
- en-US
- H1 / H2
- 1 / 9
- Images missing alt
- 0 / 46
- Schema
- Brand · Organization · URL · WebPage · WebSite
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking2 tracking
- Technology clues
- Next.js · Contentful · Bootstrap · React · Bot protection · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- cdn.cookielaw.org · onelink-edge.com
- Social links
- facebook.com · instagram.com · tiktok.com · youtube.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- AAAA present
- Site verification TXT
- SOA
- dns1.p01.nsone.net
- NS
- dns1.p01.nsone.net. · dns2.p01.nsone.net. · dns3.p01.nsone.net. · 5 more
Hosting and networkAS20940
- A
- 23.58.144.155 · 23.58.144.143
- AAAA
- 2600:1413:b000:1c::17d1:2ed9 · 2600:1413:b000:1c::17d1:2ee2
- Hosting ASN
- AS20940 · 23.58.144.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-58-144-155.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 77 days
- Certificate SAN
- DNS:listerine.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 153
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- listerine.com
- Registration status
- Domain registered
- Registered
- 1998-05-30
- Registrar
- Key-Systems GmbH
- Expires
- 2027-05-29
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.