Website traffic
How much traffic does lays.com get?
197.51K
-18.33%MoMEstimated monthly visits
340.47K226.98K113.49K0
Global rank
208,576
Country rank · United States
120,021
Category rank · Food and Drink
556
Average visit duration
01:21
Pages per visit
2.68
Bounce rate
36.97%
Domain age
27 years
Search share
72.1%
Sources
Where does lays.com's traffic come from?
- Search72.1%
- Direct23.5%
- Referrals2.8%
- Generative AI0.7%
- Social0.7%
- Paid search0.1%
- Display ads0.1%
- Email0.1%
- Other0.0%
Regions
Which countries visit lays.com?
- United States25.5%
- India8.7%
- Canada3.5%
- Mexico3.2%
- Peru3.2%
See how lays.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to lays.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- laysBRAND11.73K56.91K21%
- lays chipsBRAND3.09K15.28K20%
- lays potato chipsBRAND2.12K6.44K33%
- lay'sBRAND1.1K4.85K23%
- lays appBRAND45070064%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does lays.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 192.7 KiB
- Hosting
- INCAPSULA · AS19551
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 111 days
Page and SEO
- Final URL
- https://www.lays.com/
- Title
- Home | Lay's
- Description
- Wherever celebrations and good times happen, LAY'S® potato chips will be there just as they have been for more than 75 years. With flavors almost as rich as our history, we have a chip or crisp flavor guaranteed to bring a smile on your face.
- Cross-origin redirect
- Yes
- Word count
- 250
- Internal / external links
- 34 / 5
- Language
- en
- H1 / H2
- 0 / 5
- Images missing alt
- 32 / 36
- Hreflang
- x-default · en · ES
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Technology clues
- Next.js · React
- Tracking clues
- Google Tag Manager · Meta Pixel
- Social links
- facebook.com · x.com · youtube.com · tiktok.com · instagram.com
- Server
- istio-envoy
- Security headers
- 2 / 6
- HSTS / CSP
- CSP
- Cookie
- 4（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- s1 · s2
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns1.pbsg.com
- NS
- ns3.pbsg.com. · ns2.pbsg.com. · ns6.pbsg.com. · 3 more
- MX
- 10 email.lays.com.
Hosting and networkAS19551
- A
- 45.223.17.132 · 45.223.27.132
- Hosting ASN
- AS19551 · 45.223.17.0/24
- Hosting organization
- INCAPSULA - Incapsula Inc
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 111 days
- Certificate SAN
- DNS:lays.com · DNS:poppables.com · DNS:laysstax.com · DNS:www.layskettlecooked.com · 9 more
robots and AI crawlingHTTP 404
- Robots.txt
- 404
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was lays.com registered?
- Domain
- lays.com
- Registration status
- Domain registered
- Registered
- 1999-09-02
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2028-11-10
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to lays.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.