Traffic
201.72K
+8.23%MoMEstimated monthly visits
294.59K196.39K98.2K0
Global rank
212,015
Country rank · United States
51,236
Category rank · Government
950
Average visit duration
03:30
Pages per visit
2.74
Bounce rate
54.25%
Domain age
30 years
Search share
30.9%
Traffic sources
- Direct62.6%
- Search30.9%
- Referrals3.7%
- Email1.5%
- Social1.3%
- Generative AI0.0%
- Other0.0%
- Paid search0.0%
Regions
- United States85.6%
- Brazil2.9%
- Vietnam1.9%
- Russia1.7%
- Türkiye1.5%
See how lafd.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- lafdBRAND4.04K4.07K99%
- fire los angelesBRAND1.41K1.4K101%
- los angeles fire departmentBRAND1.04K1.46K71%
- los angeles fireBRAND77085091%
- la fire departmentBRAND760700109%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 46.5 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF
- TLS
- TLSv1.3 · 81 days
Page and SEO
- Final URL
- https://lafd.org/
- Title
- Los Angeles Fire Department
- Cross-origin redirect
- No
- Word count
- 655
- Internal / external links
- 57 / 14
- Canonical
- https://lafd.org/
- Language
- en
- H1 / H2
- 0 / 8
- Images missing alt
- 1 / 26
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- googletagmanager.com · navbar.lacity.org
- Social links
- twitter.com · facebook.com · instagram.com · youtube.com · facebook.com · twitter.com · instagram.com
- Generator
- Drupal 10 (https://www.drupal.org)
- Server
- nginx
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Not found
- DKIM selectors
- Not found
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Microsoft
- SOA
- ns0.dnsmadeeasy.com
- NS
- ns0.dnsmadeeasy.com. · ns1.dnsmadeeasy.com. · ns4.dnsmadeeasy.com. · 2 more
- MX
- 0 lafd-org.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 35.165.90.237
- Hosting ASN
- AS16509 · 35.160.0.0/13
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-35-165-90-237.us-west-2.compute.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA DV R36
- Certificate remaining
- 81 days
- Certificate SAN
- DNS:*.lafd.org · DNS:lafd.org
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 10
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- lafd.org
- Registration status
- Domain registered
- Registered
- 1996-11-20
- Registrar
- GoDaddy.com, LLC
- Expires
- 2026-11-19
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.