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kp.org

kp.org had about 3.9M visits in September 2026, down 5.69% from August; most traffic is direct.

Custom Care & Coverage Just For You | Kaiser Permanente

Website traffic

How much traffic does kp.org get?

3.9M

-5.69%MoMEstimated monthly visits
7894.46M2.98M1.49M0
Global rank

12,114

Country rank · United States

2,556

Category rank · Medicine

20

Average visit duration

04:38

Pages per visit

5.67

Bounce rate

31.39%

Domain age

31 years

Search share

12.7%

Sources

Where does kp.org's traffic come from?

  • Direct
    61.1%
  • Referrals
    15.8%
  • Search
    12.7%
  • Email
    7.1%
  • Social
    2.5%
  • Generative AI
    0.4%
  • Display ads
    0.3%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit kp.org?

  • United States
    96.5%
  • India
    1.7%
  • Canada
    0.2%
  • Philippines
    0.2%
  • Mexico
    0.1%

See how kp.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to kp.org?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. kp.orgBRAND70.48K65.48K108%
  2. kp login6.7K55.56K12%
  3. mykp6.27K8.09K78%
  4. kp learn3.99K4.66K86%
  5. kp orgBRAND3.78K5.28K72%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does kp.org show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
325.9 KiB
Hosting
KAISER-NCAL · AS3379
Email authentication
SPF · DMARC none
TLS
TLSv1.2 · 136 days
Page and SEOSchema 3
Title
Custom Care & Coverage Just For You | Kaiser Permanente
Description
Staying healthy is easier with the right support. Visit kp.org to learn how we customize care and coverage just for you.
Cross-origin redirect
Yes
Word count
1,501
Internal / external links
114 / 29
Canonical
https://healthy.kaiserpermanente.org/front-door
Language
en-US
H1 / H2
0 / 12
Images missing alt
43 / 84
Schema
Article · ImageObject · Organization
OG / Twitter
Twitter
OG locale
en_US
Technology and tracking2 technologies
Technology clues
jQuery · Consent manager
External script hosts
rum.hlx.page · assets.adobedtm.com
Social links
x.com · facebook.com · youtube.com · linkedin.com · instagram.com
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
2(Secure 2)
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Atlassian · Google · Microsoft · OneTrust
SOA
ca5-dns.kp.org
NS
ea-dns14.kp.org. · ea-dns25.kp.org. · ea-dns36.kp.org.
MX
10 mxa-00000703.gslb.pphosted.com. · 10 mxb-00000703.gslb.pphosted.com.
Hosting and networkAS3379
A
198.140.13.22 · 198.140.9.22
Hosting ASN
AS3379 · 198.140.12.0/22
Hosting organization
KAISER-NCAL - Kaiser Foundation Health Plan, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.2 · Verified
Certificate issuer
Sectigo Public Server Authentication CA OV R36
Certificate remaining
136 days
Certificate SAN
DNS:www.kaiserpermanente.org · DNS:brokers.kaiserpermanente.com · DNS:brokers.kaiserpermanente.net · DNS:brokers.kaiserpermanente.org · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 1,382
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was kp.org registered?

Domain
kp.org
Registration status
Domain registered
Registered
1995-05-03
Registrar
MarkMonitor Inc.
Expires
2027-05-04
Domain age
31 years
DNSSEC
No
Registry status
client delete prohibited · server delete prohibited · client transfer prohibited · server transfer prohibited

Similar sites

What sites are similar to kp.org?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.