Website traffic
How much traffic does kogan.com get?
7.37M
+2.01%MoMEstimated monthly visits
7.96M5.31M2.65M0
Global rank
6,859
Country rank · Australia
128
Category rank · Marketplace
11
Average visit duration
03:09
Pages per visit
4.21
Bounce rate
43.99%
Domain age
30 years
Search share
18.6%
Sources
Where does kogan.com's traffic come from?
- Paid search26.6%
- Direct19.9%
- Search18.6%
- Display ads9.4%
- Email9.0%
- Referrals7.3%
- Social6.8%
- Other1.3%
- Generative AI1.0%
Regions
Which countries visit kogan.com?
- Australia89.0%
- New Zealand4.4%
- United States1.9%
- China0.5%
- Vietnam0.2%
See how kogan.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to kogan.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- koganBRAND130.27K103.02K127%
- kogan mobileBRAND15.36K35.89K43%
- free shipping deals7.57K1.77M0%
- portable air conditioner5.31K48.17K11%
- kogan australiaBRAND4.56K3.42K133%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does kogan.com show publicly?
- Email authentication
- Hosting ASN
- DNSSEC
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 197 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- DNSSEC
- DNSKEY
- CAA issuers
- globalsign.com · digicert.com · letsencrypt.org · amazon.com · 1 more
- Site verification TXT
- Facebook · Google
- SOA
- dns1.p03.nsone.net
- NS
- dns1.p03.nsone.net. · dns2.p03.nsone.net. · dns3.p03.nsone.net. · 1 more
- MX
- 20 alt1.aspmx.l.google.com. · 20 alt2.aspmx.l.google.com. · 30 alt3.aspmx.l.google.com. · 2 more
Hosting and networkAS54113
- A
- 151.101.130.114 · 151.101.194.114 · 151.101.2.114 · 151.101.66.114
- Hosting ASN
- AS54113 · 151.101.128.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 197 days
- Certificate SAN
- DNS:www.kogan.com · DNS:accounts.koganmobile.co.nz · DNS:api.s.koganmobile.co.nz · DNS:assets.kogan.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Website information
When was kogan.com registered?
- Domain
- kogan.com
- Registration status
- Domain registered
- Registered
- 1996-06-07
- Registrar
- Key-Systems GmbH
- Expires
- 2028-06-06
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited
Similar sites
What sites are similar to kogan.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.