Website traffic
How much traffic does kmart.com.au get?
28.8M
-17.66%MoMEstimated monthly visits
44.44M29.63M14.81M0
Global rank
1,414
Country rank · Australia
26
Category rank · Marketplace
3
Average visit duration
04:16
Pages per visit
4.84
Bounce rate
39.44%
Search share
35.5%
Sources
Where does kmart.com.au's traffic come from?
- Direct40.5%
- Search35.5%
- Paid search12.7%
- Social3.8%
- Display ads3.0%
- Referrals2.2%
- Email1.9%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit kmart.com.au?
- Australia92.2%
- United States2.1%
- New Zealand1.6%
- India0.4%
- Uzbekistan0.3%
See how kmart.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to kmart.com.au?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- kmartBRAND2.16M755.57K286%
- kmart australiaBRAND208.04K82.63K252%
- kmart careersBRAND25.35K15.55K163%
- kmart near meBRAND23.89K6.7K357%
- k martBRAND18.02K20.76K87%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does kmart.com.au show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.0 MiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 118 days
Page and SEO
- Final URL
- https://www.kmart.com.au/
- Title
- Kmart Australia - Low Prices for Life - Kmart
- Description
- Shop at Kmart online and in-store for affordable homewares, furniture, electronics, toys and kids clothing.
- Cross-origin redirect
- Yes
- Word count
- 8,005
- Internal / external links
- 2,123 / 7
- Canonical
- https://www.kmart.com.au/
- Language
- en-AU
- H1 / H2
- 1 / 33
- Images missing alt
- 6 / 60
- Hreflang
- x-default · en-au · en-nz
Technology and tracking3 tracking
- Technology clues
- Next.js · Angular · PayPal
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads
- External script hosts
- tags.kmart.com.au · cdn.optimizely.com
- Social links
- instagram.com · youtube.com · facebook.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector2 · k1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Atlassian · Facebook · Google · Microsoft
- SOA
- udns1.cscdns.net
- NS
- udns1.cscdns.net. · udns2.cscdns.uk.
- MX
- 10 mxa-004f2a01.gslb.pphosted.com. · 20 mxb-004f2a01.gslb.pphosted.com.
Hosting and networkAS20940
- A
- 23.53.3.141 · 23.53.3.134
- AAAA
- 2600:140b:1c00:54::1738:2f · 2600:140b:1c00:54::1738:27
- Hosting ASN
- AS20940 · 23.53.3.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-53-3-141.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G3 TLS ECC SHA384 2020 CA1
- Certificate remaining
- 118 days
- Certificate SAN
- DNS:kmart.com.au · DNS:kmartcreate.com.au · DNS:www.kmart.com.au · DNS:www.kmartcreate.com.au
Website information
- Domain
- kmart.com.au
- Registration status
- Registration status unconfirmed
Registry information is temporarily unavailable.
Similar sites
What sites are similar to kmart.com.au?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.