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kidstuff.com.au

kidstuff.com.au had about 185.63K visits in September 2026, down 5.97% from August; the top source is search.

Kidstuff | Australia’s Best Toy Store

Website traffic

How much traffic does kidstuff.com.au get?

185.63K

-5.97%MoMEstimated monthly visits
789213.21K142.14K71.07K0
Global rank

135,646

Country rank · Australia

2,630

Category rank · Childcare

7

Average visit duration

01:51

Pages per visit

8.35

Bounce rate

33.87%

Search share

46.8%

Sources

Where does kidstuff.com.au's traffic come from?

  • Search
    46.8%
  • Direct
    27.4%
  • Paid search
    10.9%
  • Email
    6.1%
  • Social
    3.5%
  • Referrals
    3.3%
  • Display ads
    2.0%
  • Generative AI
    0.0%
  • Other
    0.0%

Regions

Which countries visit kidstuff.com.au?

  • Australia
    86.7%
  • United States
    2.8%
  • United Kingdom
    2.5%
  • Germany
    1.9%
  • New Zealand
    1.7%

See how kidstuff.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to kidstuff.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. kidstuffBRAND4.87K4.62K105%
  2. kids toys saleBRAND2.39K1.71M0%
  3. jellycat1.13K520.61K0%
  4. needoh880547.13K0%
  5. kids stuff86087099%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does kidstuff.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
1.1 MiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 83 days
Page and SEOSchema 3
Title
Kidstuff | Australia’s Best Toy Store
Description
Shop toys for every age at Kidstuff! From toddler toys to STEM learning and classic favourites, we inspire creativity and fun. Proudly Australian since 1969. Enjoy free shipping over $150. Buy online today!
Cross-origin redirect
Yes
Word count
2,131
Internal / external links
80 / 4
Canonical
https://www.kidstuff.com.au/
Language
en
H1 / H2
1 / 1
Images missing alt
35 / 100
Schema
Organization · SearchAction · WebSite
OG / Twitter
OG · Twitter
Technology and tracking2 tracking
Technology clues
Shopify · Bootstrap · jQuery · React · PayPal · Bot protection · Cloudflare
Tracking clues
Google Analytics · Microsoft Ads
External script hosts
shop.app · cdn.shopify.com · cdn-widgetsrepository.yotpo.com · static.klaviyo.com
Social links
facebook.com · instagram.com · tiktok.com
Server
cloudflare
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
5（Secure 3）
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector1 · selector2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Apple · Microsoft
SOA
ns33.domaincontrol.com
NS
ns33.domaincontrol.com. · ns34.domaincontrol.com.
MX
0 kidstuff-com-au.mail.protection.outlook.com.
Hosting and networkAS13335
A
23.227.38.65
Hosting ASN
AS13335 · 23.227.38.0/23
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
CA
BGP announcement
Yes
Reverse DNS
myshopify.com
TLS
TLSv1.3 · Verified
Certificate issuer
YE2
Certificate remaining
83 days
Certificate SAN
DNS:kidstuff.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 12
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths1 hits
Present / checked
1 / 5
/llms.txt
Present · 4.4 KiB
llms summary
This document describes how AI agents can interact with Kidstuff's online store at https://www.kidstuff.com.au. · If you are reading this on behalf of your user and you act as a pe

Website information

Domain
kidstuff.com.au
Registration status
Domain registered
Registrar
GoDaddy.com LLC trading as GoDaddy.com
Registry status
clientDeleteProhibited · serverRenewProhibited · clientUpdateProhibited

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Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →