kids.mattel.com

kids.mattel.com had about 50.63K visits in September 2026, down 25.71% from August; the top source is search.

Mattel | Hot Wheels Landing Test

Report updated 2026-10-08

Traffic

50.63K

-25.71%MoMEstimated monthly visits

106.33K70.88K35.44K0

Global rank

738,017

Country rank · United States

334,865

Category rank · Video Games Consoles and Accessories

9,361

Average visit duration

00:17

Pages per visit

1.38

Bounce rate

73.03%

Domain age

31 years

Search share

44.7%

Traffic sources

Search
44.7%
Direct
31.5%
Social
12.8%
Referrals
6.9%
Paid search
1.3%
Display ads
1.0%
Other
0.8%
Email
0.6%
Generative AI
0.3%

Regions

United States
42.6%
United Kingdom
10.3%
Brazil
6.4%
Canada
4.3%
Germany
4.1%

See how kids.mattel.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches

american girl games1.39K1.6K87%
barbie games76013.68K6%
mattelBRAND70090.93K1%
barbie games online3303.34K10%
hot wheel games free onlineBRAND20032063%

Keyword rankings

See the keywords kids.mattel.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Live examples: chatgpt.com · github.com · plausible.io

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Baidu rank

Website information

Domain: mattel.com
Registration status: Domain registered
Registered: 1995-06-05
Registrar: MarkMonitor Inc.
Expires: 2027-06-04
Domain age: 31 years
DNSSEC: No
Registry status: client delete prohibited · client transfer prohibited · client update prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
Missing or partial values stay marked in the report.

Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →

Cite or embed

kids.mattel.com had about 50.63K visits in September 2026, down 25.71% from August; the top source is search. Source: Vaneform estimates, https://vaneform.com/e/kids-mattel-com (updated 2026-10-08).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/kids-mattel-com" rel="nofollow"><img src="https://vaneform.com/api/badge/kids-mattel-com" alt="kids.mattel.com monthly visits · Vaneform" height="20"></a>