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joinforma.com

joinforma.com had about 250.46K visits in September 2026, up 2.85% from August; most traffic is direct.

Forma - Flexible Employee Benefits | LSA | FSA | HSA | HRA

Traffic

250.46K

+2.85%MoMEstimated monthly visits
789281.65K187.77K93.88K0
Global rank

110,956

Country rank · United States

40,540

Category rank · Programming and Developer Software

799

Average visit duration

07:01

Pages per visit

8.32

Bounce rate

23.68%

Domain age

4.7 years

Search share

11.6%

Traffic sources

  • Direct
    74.5%
  • Search
    11.6%
  • Email
    6.5%
  • Referrals
    4.4%
  • Social
    2.7%
  • Generative AI
    0.3%
  • Other
    0.0%
  • Paid search
    0.0%

Regions

  • United States
    70.2%
  • India
    7.0%
  • United Kingdom
    4.2%
  • Taiwan
    3.2%
  • Poland
    1.9%

See how joinforma.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. formaBRAND22.58K76.94K29%
  2. forma loginBRAND2.87K2.48K116%
  3. joinformaBRAND910750121%
  4. forma hsaBRAND520440118%
  5. reimbursement32094.24K0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Page size
150.5 KiB
Hosting
CLOUDFLARESPECTRUM Cloudflare London, LLC · AS209242
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 63 days
Page and SEOSchema 3
Title
Forma - Flexible Employee Benefits | LSA | FSA | HSA | HRA
Description
Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs. Select from LSA, FSA, HSA, and HRA.
Cross-origin redirect
Yes
Word count
1,264
Internal / external links
44 / 3
Canonical
https://www.joinforma.com/
Language
en
H1 / H2
1 / 6
Images missing alt
75 / 96
Schema
ContactPoint · Organization · WebSite
OG / Twitter
OG · Twitter
Technology and tracking3 tracking
Technology clues
Webflow · jQuery · HubSpot · Bot protection · Cloudflare
Tracking clues
Google Tag Manager · Google Analytics · LinkedIn Insight
External script hosts
code.jquery.com · googletagmanager.com · assets.apollo.io · js.hsforms.net · d3e54v103j8qbb.cloudfront.net · cdn.prod.website-files.com · cdn.jsdelivr.net · cdnjs.cloudflare.com · 1 more
Social links
linkedin.com
Server
cloudflare
Security headers
3 / 6
HSTS / CSP
HSTS · CSP
Alt-Svc
Set
Cookie
1(Secure 1)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
MTA-STS · BIMI
DKIM selectors
google · s1 · s2
Mail stack
Google Workspace
IPv6
No AAAA
DNSSEC
DNSKEY · AD
Site verification TXT
Apple · Atlassian · Canva · DocuSign · Google · Microsoft · 1 more
SOA
ns-cloud-c1.googledomains.com
NS
ns-cloud-c1.googledomains.com. · ns-cloud-c2.googledomains.com. · ns-cloud-c3.googledomains.com. · 1 more
MX
1 aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS209242
A
198.202.211.1
Hosting ASN
AS209242 · 198.202.211.0/24
Hosting organization
CLOUDFLARESPECTRUM Cloudflare London, LLC
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
63 days
Certificate SAN
DNS:joinforma.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 567
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

Domain
joinforma.com
Registration status
Domain registered
Registered
2022-01-19
Registrar
Amazon Registrar, Inc.
Expires
2033-01-19
Domain age
4.7 years
DNSSEC
Yes
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.